The Redback Team
6th January 2016
Webinars: Want a 60% increase in survey responses?
Turn your webinars into a data mine
Yes, we said 60%! That’s what we’ve witnessed in our Business Skills Webinars since launching in-room surveys towards the end of every online event.
Surveying your webinar audience is critical to the success of your online programs. It allows you to gather thoughts, opinions and behaviours of virtual attendees and ultimately will lead to improvements and enhancements.
So what are these in-room surveys we speak of and how do they work?
Think of your webinar platform and the media module tabs that run across the top – The in-room survey is simply an additional tab that allows you to create and launch a feedback form.
What are the benefits?
You want to capture feedback while it is fresh in one’s mind. This feature can be activated at any time during your webinar and the benefits, well they speak for themselves!
- Increase your response rates
- Further engage your attendees
- Better utilise your exit pages
What and how many questions can I ask?
As a default, you can ask up to 6 questions; however, this can easily be increased by contacting your Account Manager. In regards to questions, you have every field available to you:
Text: One Line
Use for open ended questions and when you know a response will only be short.
E.g. Please enter your job title
Text: Multiple Lines
Use for open ended questions and when you know a response will contain multiple lines. E.g. Please tell us how you would improve the webinar
Multiple Choice: Check Boxes
Use when you would like attendees to select multiple responses. E.g. What did you gain from joining today’s webinar? Select as many as you like
Single Choice: Radio Buttons
Use when you would like attendees to select one response only. E.g. How did you find the content presented in today’s webinar?
Single Choice: Dropdown Box
Use when you would like attendees to select one response only and you have many options. E.g. Please select which State you are joining from
I want this – teach me how!
Lucky for you we’ve put together a step-by-step guide and a short video that will walk you through how to create, save and launch your surveys.
Until next time,