• The Redback Team
  • The Redback Team

    5th January 2016

How to get from the car to the conference – top tips for going green and encouraging change!

Lower your costs and help the environment!

Let’s be honest, even the most flexible of organisations struggle with change. However, progressive and aware decision makers continually look for ways to improve the morale, performance and productivity of their workforce.

The online conferencing platform provides a simple answer to the question of how to reduce our reliance on business travel – it uses less resources, costs much less, is more convenient and enables businesses to understand the important relationship between communication, productivity and profit.

The question is, how do you convince the rest of your organisation to jump on the bandwagon, embrace change and go green?

Here’s our top tips to get from the car to the conference and ultimately to Go Green!

Start Somewhere

The single greatest challenge for many businesses is how they will change their approach and strategy to business travel. The first step is to make the decision to change.


Environmental initiatives of any kind require the buy-in of senior management. Make sure to gain the support of all levels of management before proceeding.


Did you know that a return flight from Australia to Singapore generates 906.02 kg of CO2?

As green travel programs become more prevalent, there is a wealth of information available to back-up your hunch that online platforms are a more sustainable alternative to air and car travel. Check out what your competitors are doing and don’t simply ‘greenwash’ – gather evidence to present to your superiors.

Make a plan

Creating a road map of what you want to achieve and how you’re going to find your way is critical. As well as cost benefits this should include possible benefits to employees, reviews of productivity, recruitment and retention, timelines and clear measurable outcomes.

Understand the costs

The internal perception of how hard it might be to ‘green’ the business travel function can often be overcome by creating a clear cost analysis, which will certainly identify cost savings by moving to integrated online conferencing. This will also help to gain a better understanding of the ROI which can include the introduction of tracking and reporting tools.

Check the company travel policy

What does it say about eliminating unnecessary emissions from air and road travel? Does it say anything? If it doesn’t, it may be time for a review.

Resist resistance

In many organisations the expectations of corporate travel can be at odds with a drive to reduce the carbon footprint. This can be alleviated by a holistic approach and strategy for change which incorporates awareness training and highlights the drivers for and benefits of making the shift online.


Once green corporate travel policies begin to be implemented, communicating the program and the desired results to relative stakeholders are critical to ongoing success.

Below are some great sites that will be sure to assist you with your research. And remember, every little bit helps!

What will your next flight cost you?

What are the Business Benefits?


Tips for Green Events

Carbon Offset Guide

Until next time…
Sara Gonzalez

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