• The Redback Team
  • The Redback Team

    6th January 2016

Three ways to collect feedback during your webinars

Turn you webinars into data generators

Collecting feedback and not adapting or responding is a great way to alienate your virtual audience. As an organiser of online events you need to be able to picture yourself in your audience’s position and be prepared to change things up a bit.

Here are some of the most popular ways to collect feedback within your webinar platform…

In-Room Surveys

In-room surveys can increase your response rate by a whopping 60%! They’re free to activate, can be created ahead of time and then saved for future use.

How do they work? In-room surveys allow you activate live feedback forms alongside other media modules within your webinar platform. Consider launching surveys beside your PowerPoint presentations or videos allowing for a truly seamless event. We recommend activating them during the last 5 minutes of your webinar for best results.

Click here to watch more about creating In-room Surveys

Exit Surveys

One of the greatest benefits of a webinar is being able to redirect your virtual attendees to whichever web page you like! This feature is commonly used for surveys that are created with an external provider such as Survey Monkey. All you need to do is embed your survey URL and then close down your event!

Here are some tips for creating Exit Surveys:

✚ Start with the end in mind…
Don’t know where to start? Think about the information that you want to receive and what you are planning to do with the data you collect. It’s then simply a matter of working backwards and creating the best questions to receive the most desired responses.

✚ Use the right tool for the right job…
Utilise the many field options available to you. If you’re asking a multiple choice question use radio buttons or dropdown menus to assist, likewise, if you are asking an open ended question use large comment boxes that will allow people to add as much information as possible. Keep in mind that the more multiple choice questions you ask, the more consistent your data will be.

Click here for more tips on creating Exit Surveys


In-room polling allows you to ask for, receive and then share feedback in real time. The results of all polls can be exported once your event is over and you can launch as many as you like within your webinar. However, never collect information via polls unless you plan to do something with it! Here are the golden rules of polling:

1. Explain: Many fall into the trap of assuming that instructions on how to interact should only be provided at the beginning of a webinar; when in reality, we should be encouraging people on ‘how to’ interact throughout. An example: “To participate in the poll on your screen, please select the radio button that best corresponds to you.”

2. Use feedback to tailor your content: Consider asking your online audience what areas of your presentation they would like you to focus on and then respond with something like the following: “Based on your responses, 70% of you said you would like us to focus the area of content marketing, so today, we are going to spend the majority of our time on this topic.”

3. When in doubt, think popcorn! The Virtual Presenter says that open polls should be treated the same as microwave popcorn. “Avoid losing momentum – pull it out when the frequency of popping gets down to a certain point — if you go longer you’ll burn the stuff. In a webinar, you probably don’t know if an attendee ran off to the restroom or took an emergency phone call. Watch the pace of responses coming in, wait until the “popping” slows down, and then get on with it.” – Rodger Courville, The Virtual Presenter

4. Don’t just read results: “Thanks for your feedback everyone, I can see that 31% of you prefer winter to summer”… so what, who cares?

Collecting feedback is one thing, but using it to inspire and engage your online attendees is another. As feedback comes through it’s always a good idea to use it to facilitate further discussion, for example… “I can see that 31% of you prefer winter to summer, can those of you who selected this option please use the chat box facility to explain why?”

Best of luck with your online events!

Until next time,

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