The Redback Team
5th January 2016
They Say, We Say… The Tops Mistakes We See – Marketing Your Webinars
The four faux pas to avoid
“Where do I start? What do I need to do?” Deciding to host your own webinar or webinar series can be a little tricky – it can be unknown territory and the added element of technology can create fear in some.
For others, it’s the dilemma of getting the message out and making their webinar known to their desired audience.
So let’s start marketing!
We’ve seen so much and learnt a lot from our own experiences and now we’re going to share it! Here’s a list of the top 4 mistakes we see when it comes to marketing webinars.
“I’ve got my webinar date and presenter sorted, I am now going to publish it in my newsletter and on my website and I am done!”
What else could you be doing? While passively marketing your event is required, we recommend sending a dedicated email for each event you hold. If you think you are going to run the risk of saturating your database with emails then setup a separate database for those who want to receive your webinar invites.
Burying it within your newsletter isn’t going to make much of a statement – be proud of your webinar and showcase it!
“I’ve created a registration page that is going to help me in capturing all the data I need. I can now collect my registrants name, email, address, birthday, phone number, dietary requirements…”
Nooo! Make it easy for people to register and think about the entire process. Once your participants register you then have the lead up, the webinar itself and post webinar to collect even more data.
We recommend a registration page that takes no longer than 10 seconds to complete and an auto-responder email containing all the joining details to be sent immediately.
“I’ve never used Social Media before, I’m so glad I can now test it out for my webinar!”
Think again! Your webinar marketing plan must complement your overall marketing strategy. If you’ve never used LinkedIn or Google AdWords before then now is not the time to try.
When formulating your plan think about how it relates to everything else you are doing… if you know your monthly magazine has a high readership then consider using that to advertise your webinar combined with a QR code that connects to your online registration page.
“I am going to have 200 people on my webinar, all the hard work has paid off!”
It ain’t over! Never assume that people will just turn up. A free webinar will usually attract an attendance rate of around 50-60% – so what can you do to increase this? Keep in touch with your registrant’s right up until your webinar and try and reinforce the benefits of them joining wherever possible.
We also recommend using “Add to Calendar” links and reminder emails wherever possible. Just remember, all in moderation!
For more tips on marketing your webinars feel free to download our complimentary white paper,Marketing Matters – Top Tips for Marketing Your Online Events.
Until next time, Sara