The Redback Team
10th May 2016
The World Needed a Television Show About Associations
And now its here!
Seriously? The very thought conjures thoughts of AMS platforms, conference venue reviews and in depth profiles of association sector consultants. Thankfully, at Six Degrees of Association we’ve set the bar a little higher.
Redback Conferencing’s Sara Gonzalez hosts co-creators and regular panellists Andrew McCallum and Robert Barnes for the 22min snapshot of life in the association world.
“The show is 2 parts provocative, 3 parts informative and one-part humour,” says co-creator Andrew McCallum – a strategic business manager from fitness industry association Fitness Australia.
“It is important to us for viewers to see we are having fun as that helps engage the audience with the content.”
The format is influenced by such TV programs as The Gruen Transfer and ESPN’s Mike and Mike – two shows co-creators McCallum and Aptify’s Robert Barnes both enjoyed when they concocted the #6DA experiment.
Starting with ‘Thumbs-up, Thumbs-down’ the show the always has a feature story promoted as ‘The Lunchtime Special’ – an ode to the 12:22pm timeslot and the panel’s penchant for Chinese food.
“Then Andrew surprises us each episode with the tale of one of the world’s most obscure associations,” says host Sara Gonzalez.
Our learned panellists dissect the big issues, celebrate the positive stories, address the negatives and prove the notion that there really is an association for everything. Across the existing episodes we’ve highlighted association bodies as diverse as the American Heart Association, Optometry Australia and Financial Planners Association. We’ve pondered such questions as is outsourcing good for associations? Is strategic planning a waste of time? And should associations aspire to sack their members?
The associations’ sector is huge; it’s complex and just as importantly it’s endlessly fascinating. That’s why our panellists are committed to making sense of it, as they break down our sector and throw it back out there across a rapid twenty-two-minute format for your entertainment.
Even better it’s on demand… The #6DA website boasts an impressive back catalogue of episodes, each of which seeks to shine a light on the forever fascinating associations sector.
The Redback Team