• The Redback Team
  • The Redback Team

    5th January 2016

The Unsung Hero – The Importance of a Facilitator and Their Role in Your Webinar

How they can make your webinar better

I remember participating in many dance concerts in my younger days… I also remember that no matter how crazy things got backstage, (and believe me, with over 200 females it definitely did), we were never allowed to let the audience know!

To them, the production was to be seen as seamless and magical and as far as they knew, backstage was just as composed!

As you delve into the wonderful world of webinars you’ll also soon discover that there is one person who will play a crucial role in ensuring that no matter what happens behind the scenes, everything runs as smooth as possible.

The Facilitators Role in Your Webinar

Ideally, your facilitator will do whatever it takes to make your presenter feel comfortable. Your presenter’s number one responsibility is to focus on the content while your facilitator takes care of everything else…

The Introduction

It’s always nice to have someone welcome your attendees to your webinar and introduce your presenter.

The facilitator’s role here is to set expectations for the entire event. Will there be time for Q&A chat? Will your audience be expected to participate in polling?

This information should be communicated by your facilitator at the beginning of the event and reiterated throughout.

Time Management

There are two things you can almost always count on with webinars… presenters will lose track of time and participants will be punctual!

Ultimately it’s the facilitator’s role to begin and end the webinar on time. They should also know when to open up for Q&A sessions and how long for.


Let’s be honest, when it comes to technology you can never be too prepared. The facilitator is responsible for communicating how to use the technology as well as answering any technical queries.

Question and Answer Sessions

Throughout the majority of webinars, questions from the audience will come via a text chat facility.

It’s usually good practice for facilitators to sort and prioritise these questions to ensure that the presenter can answer them appropriately and within the time frame provided.

Speaker Feedback

Presenting online is completely different to presenting face to face.

Your presenter can always benefit from productive feedback during the webinar and your facilitator can always assist by telling your presenter to speak up, keep the energy going or move quickly to a Q&A break.

If you do choose to go down this path, make sure comments are kept short and that an adequate channel of communication is always open between both parties.

Do you currently use facilitators during your webinars? If so, what others roles do they play in your live events? Let us know!

Until next time…
Sara Gonzalez

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