The Redback Team
6th January 2016
The top 3 webinar pet peeves and how to avoid them…
Don't be that person
You’ve logged in 10 minutes early, you’ve got your new headphones plugged in and you’ve even tested your system – you’ve been waiting for this webinar for a few weeks and now it’s time for the presenter to earn their $50.
Fast forward 10 minutes, the countdown begins, the curtain opens and then it sets in… disappointment, utter disappointment.
You decide to stay online for a few more minutes because it’s bound to get better, right?
Wrong! 30 minutes later you decide to close down your browser, let out a massive sigh and then ‘talk’ to your colleagues about your experience – you will never get that 30 minutes back, let alone your 50 bucks!
So what went wrong?
Our guess is it’s one of the below – one of the Top 3 Webinar Pet Peeves!
1. “Look at me, look at me!”
Credible and engaging presenters are a must when it comes to hosting webinars. However, this all goes out the window when your presenter opens your event with their first four slides talking about where they’ve been, what they’ve and the clients they work with.
You have 5 minutes to capture the attention of your online audience, make it count!
Presenter details are almost always available on registration pages. Chances are those who are planning to join your event have already read your presenter’s bio and done a bit of a LinkedIn stalk.
So how do you find a happy medium and keep everyone happy?
– Use a facilitator and ask them to introduce your presenters. They should be responsible for announcing housekeeping rules and your presenter – keep this introduction to a minimum, 1-2 minutes will definitely suffice!
– Standardise the way your webinars are hosted and ensure this is communicated to your presenters ahead of time.
– Coach your presenters during your online rehearsal. Let them know that your audience responds better to presenters who get straight into the content and leave any special offers until the end of the presentation.
2. “How was the webinar you ask? I don’t know, I couldn’t hear a thing!”
It’s happened to us all – think crackly lines and constant drop outs. Offering your attendees a poor audio experience is one sure way to alienate them. While much of this is out of our hands (NBN, hello, where are you?), there are some steps that you can take to ensure that there is always a plan B and in turn, an exceptional experience!
– Testing! Rehearsals with your presenters should always include sound checks; and… they should be conducted from the same location that your presenter plans to be in on the day. Consider choosing a webinar provider that runs this for you, they are the experts!
– There are going to be attendees on your webinar who are first-timers. Many of them will need a bit of hand-holding – everything from how to turn the volume up on their computer to expecting to be visible via webcam. Using a facilitator to respond to technical queries in the chat box is a great way to remove the burden from your presenter and ensure a seamless experience for all.
– For many, bandwidth restrictions still present many issues during webinars; and at the end of the day, you can’t control one’s internet connection or surroundings. What you can do is communicate ‘back-up options’ as best as possible. Always use a telephone hybrid. This is usually setup by your webinar provider and means that if any attendees experience sound issues during your event, they can dial in and listen through their telephone.
3. “Stay tuned for your free set of steak knives!”
YAWN! Again? Really?
Webinars are a platform for delivering inspiring, engaging and educational content. While many choose to use them as a Lead Generation tool, always remember the golden rule – NEVER SELL!
We’re sorry to say, but your webinar should not be about you, your company or your products. The goal of your webinar should be to excite your attendees so much that they want to find out about you, your company or your products in their own time.
Sure, a nice call to action or special offer at the end of your webinar is great, but trust us when we say ‘leave it until the end’ and keep it short and sweet.
In the end, it’s important to constantly survey your webinar audience to find out how your can improve your program and ultimately, perfect it.
Do you have any other pet peeves as a webinar attendee? We would love to hear them!