• Vesna Ilic

    16th June 2016

Stuck on content for your webinars? Here’s some new ideas!

Webinars and webcasts are rapidly becoming a key part of any dynamic marketing mix with 66% of B2B marketers considering them as one of the most effective content marketing tactics¹. But anyone who has been tasked with creating online event content will tell you that it can be a very tricky task.

Instead of browsing the internet for hours trying to come up with a topic and tracking down a presenter, why not check out our top creative content ideas and make your next online event one to remember!

Research Reports

Have you recently published an industry research report? When marketing your report, why not add a webinar into the mix and use it as a way of explaining and discussing the findings. You will find that your audience will be much more engaged and the content can live on through on-demand hosting!

Have a look at our webcast where we discussed The 2016 Redback Report

Shareholder Announcements

With the end of the financial year just a few weeks away (is it really June already?!) shareholder announcements will be the talk of the town. Instead of sticking to written formats, try communicating using a webinar or webcast. You can get your audience involved by asking questions and activating polls, giving them a more interactive experience and better feedback for you!

Want to learn more about Online Announcements? Check out this Case Study!

Induction and On-boarding

There are three things that are certain in life – death, taxes, and boring and repetitive on-boarding processes. While induction and on-boarding schedules are a key part of training, saying the same thing over again can be a waste of time and resources.

Webinars are a great way to get people up to speed without having to conduct face to face training.

Tip: Create recorded webinars and then break up the content by creating 3 short 20 minute videos instead of a single 60 minute one!

Lead Generation

What if you could produce high quality leads while exposing your brand through thought provoking content to anyone in the world? With Lead Generation webinars, you can produce educational content, live case studies, be a thought leader and do loads more all while showcasing your company to a large audience!

Check out our Business Skills Series for inspiration:

For more ideas on Creating, Promoting and Recycling content for webinars check out our CPR Guide!

Until next time,


¹eMarketer, 2016 ‘For B2Bs, Webinars Are a Winning Tactic’, via http://www.emarketer.com/Article/B2Bs-Webinars-Winning-Tactic/1012574


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