• The Redback Team
  • The Redback Team

    5th January 2016

Stand out From the Crowd – Top Tips for Marketing Your Webinars!

Learn how to stand out with Redback's marketing tips

Whether it be for Professional Development or Lead Generation, more people are tapping into webinars due to their reach, convenience and user friendly applications.

Once you have your presenter and topic it’s a matter or marketing your webinar to your target audience. Sounds simple enough, right? Unfortunately many get it wrong. Take a look at the tips below to ensure you gain maximum exposure from your next webinar.

Use Dedicated Emails

These days people don’t really have the time to crawl through your websites event page. Send a dedicated email to your database for each webinar you have. If you think you are going to run the risk of saturating your database with emails then setup a separate database for those who want to receive your webinar invites – you might be pleasantly surprised by the response!

Timing is of the essence…

I constantly receive webinar invitations for events which are scheduled anywhere up to a month in advance. Hmmm, let me see, it’s Monday morning I have no idea what I am doing next weekend let alone a month in advance! The point is, by advertising your event more than two weeks in advance you run the risk of a) people forgetting about it or b) people saying to themselves “it’s a month away, it’s not that urgent.” The key to gaining registrations is urgency and the best way to do this is to send dedicated emails to your audience about week in advance.

Social Media...explained

Consistency is the key

Get your customers familiar with your webinars; try and schedule them regularly and on the same day of the week. People will eventually get to know when they are held and will come to expect, and lookout for your invites. An easy way to do this is to create a webinar series and advertise it at the end of each event you hold.

Get Social

For those of you who do it, you know there is no escaping it and for those of you who don’t… why not? Social Media, if done properly, can work greatly to your advantage.

Twitter: Start building up your network through Twitter and post the links to your invites. On the day of your webinar, send a reminder email to your registrants and include a re tweet button and a hashtag (#). This will get people talking about your events and you will soon see your Twitter community flourish.

LinkedIn: Create your events on LinkedIn and promote them to groups that you think will be interested. If you are hosting regular events then create your own group and allow people to opt in for regular invites.

YouTube: Record your webinars and upload them to your YouTube channel! Not only will this increase your educational content and give people a little teaser… but Google will love you!

What are you waiting for? Jump in and start marketing your webinars now – after all, there’s no time like the present!

Until next time…
Sara Gonzalez

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