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Welcome to our Redbacktalk Blog

The Redback Team
The Redback Team , 13th April 2018

A 30 second Tip on Marketing your next Digital Event!

This week, Redback’s very own Digital Event Project Manager Cassandra Phu shares her 30 second tip when it comes to creating a wicked Digital Event! Now to create, manage and implement an up-and-coming digital event, where do you start? Firstly, ask yourself a few questions: 1. What do you want to achieve? Do you want to generate more leads, increase your audience size, or do you want your message to be echoed across the globe? Whatever your goals and objectives are for your next digital event, ensure that they are concrete and clear in your mind. 2. Have you done your research? Have you attended a webinar/webcast lately? What are those within your immediate industry doing and what are the latest and greatest trends? What’s hot and what’s not? What kind of conversation will more than likely generate a huge hype around your digital event while also getting your message across? 3. How will you measure your success? Will you see success when the dollars come rolling in or will it be because thousands of people watched live? Do you have access to Advanced Analytics ensuring your data is being measured? After each event, you want to see how many users joined, engaged and provided feedback on your event as well as understand how much money you made. Remember, any new initiative is going to take time and although you will be faced with many hurdles, it's important to remember your end goal. For more information on Marketing your Digital Event, click here to download the guide which goes over running a successful event in more detail. Or if you'd like to speak with an expert directly click here. Until next time, The Redback Team  

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The Redback Team
The Redback Team , 1st February 2018

Charities! Want to be part of our Redback Charity Program?

Giving back is part of who we are. From the very beginning, we have always been cognisant of the role we play in society and how we can make Australian organisations in any way possible. How the Redback Charity Program works: We spotlight a charity on our Business Skills Series once a month via our direct marketing channels The charity that receives the most votes receives a $500 donation Every charity will receive a donation relative to how they place in audience votes All charities receive a 10% discount on all Redback Services Cast your vote! Are you a registered charity that wants to gain some exposure? Are you in need of donations? Are you a Redback customer? To become involved, email us directly on marketing@rdbk.com.au – we would love to hear from you! We will be in touch to discuss the selection process and provide you with more information. Until next time, Aiza

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The Redback Team
The Redback Team , 1st February 2018

Redback’s 12 Days of Christmas Campaign is around the corner!

Redback’s 12 Days of Christmas Campaign is now in its sixth year and is set to launch on the 7th of December! This initiative is our way of giving back to our community with the hopes of making a difference to someone’s life. Oxfam Unwrapped is an Australian charity organisation who aims to empower people worldwide with the practical resources they need to lift themselves out of poverty. See what will be unwrapped in the coming 12 Days until Christmas by clicking here. Follow us To find out more about what Oxfam Unwrapped do, please click here. Until next time, The Redback Team

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The Redback Team
The Redback Team , 1st February 2018

Winner of the Redback Charity Spotlight Q4 2017 Announced!

We'd like to congratulate Refugees Welcome Australia for taking out 1st place and the $500 prize in the Q4 2017 Redback Charity Spotlight! RWA is a volunteer-based, non-profit organisation that offers homestay housing to refugees and people seeking asylum living in Australia. They believe connections between people can make a real difference when it comes to building strong and cohesive communities. See the full results below: 1st - Refugees Welcome Australia - $500 | 267 votes 2nd - Kidsafe SA - $350 | 123 votes 3rd - Heart Foundation QLD - $150 | 104 votes 4th - Amputees NSW - $100 | 86 votes Thanks to all who voted, your contribution is helping change the lives of people throughout Australia. The Q1 2018 Charity Spotlight Campaign starts today and we have four new great charities taking part: Lifeline Macarthur - Vote | Donate Camp Quality - Vote | Donate HSP Research Foundation - Vote | Donate Hello Sunday Morning - Vote | Donate Learn more about this quarter's charities, vote and see what the Redback Charity Program is all about! Find out more Until next time, The Redback Team

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The Redback Team
The Redback Team , 1st February 2018

Webinars 101: How to Maximise Your Webinar Registrations

Let’s face it. These days, webinars are ubiquitous. With so many different companies fighting over the attention of a limited number of consumers, it is important to cut through. Read on to find out easy strategies to boost your webinar registration! Companies spend large amounts on producing webinar content, yet often neglect to do the due diligence of making sure webinar registration is maximised. There are two key stages of any webinar that both have unique need: the pre-webinar marketing phase and the post-market analytics and improvement phase. This article will break down each of these sections to unveil the key tools that can help to drive up registration and turnout for your webinar. The Pre-Webinar Marketing Phase  Boost Registration Pre-Webinar This stage is key to boosting webinar registration and ensuring success. It is essential to make sure that there is awareness of the event, and that those aware of the event take the time to register. Master E-Mail Marketing Despite the growth in alternative forms of communication, e-mail marketing remains one of the most effective ways to boost registration for your webinar. Follow these steps to ensure maximum registration Know Your Audience Companies hoping to maximise the targeting of e-mail campaigns should collate a list of potentially relevant addressees and avoid spamming those who are unlikely to have an interest. Think about who would find your content relevant and keep this as a database for future campaigns. Email Early and Often The optimum time to start notifying potential registrants is 2-3 weeks prior to the webinar. From this point on, send a maximum of 3 additional e-mails to avoid creating unnecessary noise or forcing people to unsubscribe from your address list. Don’t forget to send a final reminder the day of the webinar, up to a quarter of total registrants sign up same day. Create a schedule of emails in complement with the rest of your marketing communications. Step Up Your Social Media Campaigns Don’t forget the importance of social media! Social media campaigns provide the invaluable benefit of expanding the reach of your digital event beyond your business’s contacts and into the social networks of those contacts. Social media also has the advantage of creating organic traction and brand exposure. Create a Facebook Event Facebook events are added to the public calendar of those who register and this has the added benefit of push-notification reminders for them to attend. Spark the interest of potential new registrants by being visible on the public calendar. Create Shareable Content Content is king! Content that is engaging and interesting will be shared by participants of the event, generating extra attention and registration for your webinar. Creating Compelling Content Guide Get Your Style Right It is essential to understand your audience and what will interest them in your webinar and therefore drive webinar registration. For example, with a corporate event, do not pepper your audience with high frequency, over-promising messages. It is far more efficient to have a staggered plan, that is short and to the point. Create a High-Converting Landing Page After succeeding in driving traffic to your website, it is important to drive them to convert to webinar registration with a user-friendly, sales-driven landing page. Refrain from simply embedding a sign-up section in your company’s home page. These can be frustrating and difficult to find. When individuals register for your webinar, make sure that they click through to a thank-you page, and provide the option for them to add the webinar to their calendar. These simple steps can be the difference between people clicking through to commit to attend, and deciding to go elsewhere. The Post-Webinar Phase Increase Total Viewership Your webinar may have finished, but there are still ways for you to lift viewership of your webinar and make sure that you can improve for the future. Post the Archives Posting your webinar in an online forum, and sending the link to all those who registered for the event, is an easy way to increase the total viewership of your event. It is vital that you post this link and send out the e-mail as soon as possible. If people signed up to your webinar but for some reason couldn’t attend live, they are far more likely to watch it if you notify them shortly after the live event while it is still fresh in their memories. Analytics, Analytics, Analytics In order to maximise ROI, you need to be able to accurately measure how many people turned up to your webinar, how many registered but did not attend, and how many dropped out halfway through. Intimate knowledge of these details is ultimately the only way to make sustained improvements to your marketing strategy and increase webinar registrations in the long term. To find out some serious tips on improving your analytics, click here. What is the Best Solution for Boosting Webinar Registration? In the end, maximising registration for webinars requires a personalised strategy that is tailored to the needs of your company, using all the tools outlined above. It is a time-consuming proposition that can be overwhelming for most companies. Luckily, Redback Conferencing offers a tailored solution for businesses of all sizes. A Redback specialist will meet with you to gauge exactly what you require from your webinar and work closely to meet these needs. That includes helping design marketing (both e-mail and social media) as well as providing a debrief with your company that will elicit invaluable information to improve for the future. Click here for a free demonstration. Still curious? To find out more about everything webinars get your copy of this handy guide! Download Until next time, The Redback Team

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The Redback Team
The Redback Team , 22nd January 2018

3 Tips to Improve Your Customer Service

Why do I have to beg for a napkin and then, once I finally get one, why is it the size of a piece of confetti? $0.30 for a tiny sachet of Tomato Sauce – are you kidding me? Do all waiters really suffer from Tunnel Vision – can they really not see that I need something? If the store’s closing time is 5 PM, why is it that I have to crawl on my stomach to get under the half-lowered doors at 4:45? When you ring up my order, don’t ask me “Is that it?” – it makes me feel like I haven’t done enough. Try saying “Thank you – is there anything else I can do for you?” – now that makes me feel appreciated and well looked after. [caption id="attachment_1024" align="aligncenter" width="300"] "The bad new is, our customers hate us. The good news is, we have a lot fewer customers than we need to."[/caption]   You see, it is the little things that makeup Customer Service and it is a whole bunch of little things all stacked up that makes great Customer Service. We can immediately improve our Customer Service by simply understanding our place in the world. Each and every one of us does not have a job (and it does not matter what that job is) unless we have customers. Just like life, to get what you want, you have to first help others get what they want. Look after your customers first and they will look after you. 3 Tips to Improve Your Level of Customer Service: 1) Impress… Just before you pick up that phone or engage face to face with a customer, remind yourself that your goal is to impress them with this interaction. It starts right now! 2) Find the Solution… Listen & learn what customer wants then quickly figure out how to get it for them. 3) Reverse Roles… Always put yourself in the customer’s shoes and treat them the way you would want to be treated. Changing your attitude about Customer Service can truly make your life so much better. When you talk to someone, think about what it is that they want out of their conversation. Help them get it and immediately, your life becomes so much richer and more satisfying. This holds true at home or in the office. So come on, put away that shovel, Customer Service isn’t dead, it just needs a little TLC! Until next time… Jeff Downs

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The Redback Team
The Redback Team , 9th November 2017

A Big Call Out – Become a Business Skills Series Presenter!

Our online audiences demand presenters that inspire, engage and educate. We’re currently on the lookout for fantastic presenters who want to get their word out. If you’re a subject matter expert (or know of anyone that is), then let us know! Redback’s Business Skills Series will be going into its sixth year! As another year comes to an end, we're raring to start planning for our 2018 series. What is this Series All About? This series is dedicated to giving back to our community through education. Every second Tuesday, between 11:00 am – 11:45 am, we give back to our energetic and involved community with a range of educational and inspiring topics via a webcast. We deliver the webcast in our state-of-the-art studios (take a virtual tour) and guide you through the process. Anyone can join, and anyone can present. The entire program is provided free of charge to all participants and presenters. The archived webcast can then be viewed on-demand and shared for an additional 12 months after the live-stream. What Can You Talk About? A whole variety of things! Here’s a snapshot of some the webcasts we held in 2017: The Art of Public Speaking and Presenting Online with Trish Springsteen – Watch Developing your Careers Most Valuable Asset – YOU with Neil Von Heupt – Watch Health and Wellbeing Session: Mastering Mental Chatter with Rose Lauria – Watch The Change Intelligent Leader with Huw Thomas– Watch Pricing – Getting it Right for your Business with Rachel White – Watch Gen Y and X Have Entered the Workforce with Alex Richardson and Belinda Moore – Watch To submit your details and become a presenter for the Business Skills Series 2017... Email us! Until next time, Aiza Hakik

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The Redback Team
The Redback Team , 3rd November 2017

Hybrid is Here – Grab Your Whitepaper Today!

Hybrid is here! Gone are the days of yore when you were restricted by time and space. Attending a physical event used to mean a tradeoff in terms of what you wanted to see and what you could actually see. Concurrent sessions necessitated a decision every time as to which session would bring you more value. With the advent of webcasting technology, you can now tune in to any and all sessions of your choosing. Find an example of a hybrid event here. The use of hybrid events on a global scale has seen tremendous success and the trend is surging ahead. Fears of attendance cannibalisation are unfounded. Lack of knowledge around the subject matter propagates the myth. Dana Freker Doody, VP of Corporate Communications for the Expo Group, claims that hybrid events, if done properly, can prove to be a very effective marketing and awareness channel for your face to face events. The online presence of the event is driving more physical event registrations for following events. “We are not seeing cannibalisation by putting out offerings online. We are seeing more people actually being driven to the face-to-face event based on what they are seeing online.” Beyond the day of the event, you can access the content online from any device. Be creative with what you webcast - the possibilities are endless! Thanks to hybrid, you can now extend the extend the life of your content, increase sponsorship opportunities, access a broader pool of speakers and measure your return on investment with advanced reporting and tracking features. We've created this Whitepaper so that you can deep dive into the world of hybrid events. Learn the latest trends, research, and tips needed to make your next virtual event a success. Get going with hybrid! Download whitepaper Until next time, The Redback Team

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The Redback Team
The Redback Team , 26th October 2017

3 Ways to Lead Digital Transformation in the Workplace

Collaboration within team environments is irrefutable. It’s powerful and effective. It drives alignment across key departmental heads and fosters engagement throughout the workplace harnessing better work, smarter work and essentially nurturing togetherness. Australian Bureau Statistics data now reveals that 30% of Australians work remotely*. Furthermore, a report from Hays concluded that 86% of employees consider flexible working options an important or very important factor for their engagement**. This significant rise over the last fifteen years has allowed for improved and flexible workplace environments provided the right communication tools are at hand. Put broadly, it’s really about encouraging the advantages of transforming to digital and focusing on building a brighter future for your organisation. Here are 3 ways to lead digital transformation in your workplace and create an engaged workforce: #1 – Build on Company Culture Company culture is a big deal these days. Its reasons are valid and essential to the way forward. What it really means is fostering cohesive teams, fulfilled individuals and productive performance. By defining and measuring productivity as opposed to clocking the hours alleviates stress and provides room for retention, happiness and creativity. #2 – Create Engagement Engaging your staff comes from within them. Basically, you want to allow the space for employees to develop a sense achievement and ultimately make a difference to the business. By clearly communicating your goals and overall strategy on a regular basis highlights the importance of being heavily aligned to it. Make them apart of the bigger picture.  #3 – Lastly, Get the Right Tools and Advice Having the best technology in the market to allow your organisation to connect, collaborate and communicate efficiently and effectively from any location in the world is one thing. But, having a dedicated provider in your virtual backyard that can support you from planning to implementation, completely customised for your business is indisputable when it comes to peace of mind. Saving time on travel, money and resources are important factors within an organisation; lessen the work-load for your employees so that they can focus on bigger and better things! Redback’s solutions help you on your very own journey to becoming a leader in digital transformation, substantially improving the way your teams communicate and collaborate as well as getting them to live your brand and really understand the company’s mission. Great companies understand the value in having teams working well together and we want to make it easier for you to do so. If you want more information on digital events and collaboration tools, head over to our inspiration page – it’s full of content that has been created with our customers in mind. Explore the possibilities of digital transformation! Get inspired! Here’s to change, Aiza Hakik   * Infogram ** Hays

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The Redback Team
The Redback Team , 19th October 2017

Augment your franchisee training program with webinars!

Training and education are essential in the highly systemised franchise industry. Desired results and performance are directly linked to the training provided to franchisees. Franchisors need to provide training both in the initial start-up period as well as on an ongoing basis. For a franchisor to remain competitive in the long term, franchisees must be informed on best practices, industry trends, product updates, location openings, licensing information, operating procedures, and strategic information. Beyond competitiveness, for a franchisor to remain compliant and in business, franchisees must be cognisant of legal issues and be tracked on their knowledge. Learn about Redback’s Participant Engagement Reporting here. Online training is an essential tool for both partners in a franchise relationship, both franchisor and franchisee. Read here for a quick guide on how to implement online training. Convenience, cost-savings, and consistency are key benefits to implementing an online training program. Franchisors can disseminate information while reducing costs and maintaining consistency easily. Franchisees are typically so busy with the day-to-day activities that attending in-person training, updates, and debriefs are a strain on time and money. With device-agnostic online training, franchisees can access information at a time convenient for them. There is no excuse for not keeping abreast of issues when information can be accessed so readily. Hosting webinars online allows franchisors to cut costs and receive long-term dividends. Their training content can be accessed again in the future as it is needed. Find out how you can take your CPD programs online here. Not convinced on taking on webinars? Read below for the... 7 Benefits of Online Training Webinars: Extending the reach of franchisors to their franchisees in dispersed locations Reducing the costs involved with traditional online training, such as event hire, catering, transportation, and accommodation costs Simple platform where franchisors can upload content easily and on-the-go if they need to communicate a message Providing training that can be accessed at the user’s convenience and from any location and device Ensuring consistency in messaging that might be otherwise altered when delivered by personnel live Instantaneous updates so that franchisees have the latest training information and updates Ability for participants and hosts to track participation/engagement through Engagement Reporting to see who is being compliant Want to know how to create your own webinar? Get your copy of our Webinar Organiser Handbook. Download now! Want to learn more about the custom solutions available to you? Speak to a specialist at 1800 733 416 today! Until next time, Tammy Lim

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The Redback Team
The Redback Team , 12th October 2017

E-Marketing Timeline Template for your Digital Events!

Email marketing is a very common tool for organisations both large and small for one reason – it works! When executed effectively with an e-marketing timeline, it can be powerful in capturing the attention of your audience especially when you want them to register for your next live event. It’s also an inexpensive and easy way to expand your contact database for future webinars and webcasts. Preparing and promoting your webinar or webcast shouldn’t be taken lightly, especially if it’s completely new territory. Creating a well thought out e-marketing plan is critical and can make all the difference between success and failure. That’s why we have created an E-Marketing Timeline Template! It will help you map out your strategy for each event campaign that you create. Essentially, this will allow you to understand the exact customer touch points allowing you to execute your strategy effectively – and hopefully add to the success of your next digital event! Get your copy! Until next time, Aiza

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The Redback Team
The Redback Team , 4th October 2017

3 Things to Know when Delivering the Perfect Presentation

Remember back in school when you spent the week both dreading and procrastinating on a speech you had to present to the entire class? It was more the battle to overcome your fears of stuffing up - trying to clear that lump in your throat, so you didn’t sound like a shaken, off-pitched flute, oh and of course the trembling hands – how could you forget! Then you made things a whole lot worse for yourself by preparing the entirety of it the night before… uh oh! Ah presenting… you either love it or hate it. Either way, whether it’s your thing or not, the limelight will be on you one day. It takes some years of experience, lots of practice and a little dedication to get to a point where your confidence prevails. Watch out world!  You’ll be ready to smash a TED Talk… or a webinar or webcast, perhaps? Wink wink. So how do you get there? Here are three small tips that will make a big difference to the development of your next presentation and, hopefully, mark the growth of your sensational self! 1. Know Your Audience Before you dive in head first, consider your audience and see how you can relate to them. Your presentation will benefit from doing a thorough fact find of things like their background, their position, and any preconceptions they might have about you or your business will benefit. Asking questions like “what are you hoping to gain?”  to your viewers before you present will help you form the foundations of ways in which you can communicate and engage with them directly. 2. Know Your Objectives The best presenters can comprehend clearly what key points they want to highlight and how to tell their story in a way that is best understood by their audience. Instead of getting caught up in the design of your slide deck, open up a Word document or even just get out the good old paper and pen, and get writing! Quoting Albert Einstein is opportune here; he once said, “If you can't explain it to a six-year-old, you don't understand it yourself.” 3. Know What to Focus On Engagement is a word thrown around quite a bit these days, and for a good reason! The last thing you want to do is bore your audience with an overly worded slide deck that drowns out your main points. Ensure your well-researched presentation remains inspirational and digestible; make an effort to convey your insights on the research as it’s easy to overwhelm your audience with information and data. Also, always keep in mind that your listeners are giving you their valuable time and attention so make an effort to really engage with them. If you have them engaged on a higher level during your talk, they’ll be more likely connect again to find out further details. Once you’ve prepared your presentation, also allow the time to practice! Practice does make perfect. If you find you are struggling with the thought of presenting, we highly recommend viewing our Business Skills Webcast on “The Art of Public Speaking and Presenting Online” by Trish Springsteen – enjoy! So there you have it! Ready to present? Until next time, Aiza Hakik

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