The Redback Team
5th January 2016
Professional Development Webinars – easier than you think!
Redback's top 5 tips for your professional development webinars
In a recent membership survey conducted by Survey Matters, 92% of respondents cited professional development as the second most important reason for joining an association*.
Now, more than ever, it’s becoming increasingly important to find new and innovative ways to offer your members the knowledge and education that they crave through a range of communication channels.
While the prospect of hosting an entire webinar series may seem daunting, it’s important to remember that many have been there, done that and have come out of the other end glowing!
Here are our 5 tips for running Professional Development Webinars.
1. Have a Plan
Planning to plan is not a plan. It’s important to create a foundation for all the tactical steps that will follow. Here are some important questions that should be answered during the planning stages:
- Will CPD Points be granted and if so, how and when?
- Will your sessions be recorded? And will your presenter/s agree to this?
- Will the presentation be made available to attendees and non-attendees?
- What’s the format of your webinar and will this remain consistent throughout your series?
- How will you market your series?
2. Gain Feedback
Give the people what they want! Survey your members before you delve into your program and regularly thereafter. Ask them what time of day they prefer, which topics they would be interested in and what they are hoping to gain from each event.
3. Presenter Familiarity
It’s true, an engaging and uplifting presenter will make all the difference between a great and an ‘oh why did I attend this webinar‘ experience. So how do you make your event amazing?
Ensure your presenter is familiar with the technology and has rehearsed their presentation online. For more tips get your copy of our Presenter Handbook…
Many organisations offer CPD points based on interaction as opposed to attendance – but how are you supposed to know if your virtual attendees are actually paying attention?
The Presence Manager is a webinar tool that can be used to measure how active and alert your attendees are throughout your event. It simply polls your audience with an ‘are you there’ message that occurs randomly. It really is the perfect way to track engagement and interaction!
5. Build a content library
Content creation doesn’t have to be a tiresome task. Why not record the webinars that you hold and host them online? This will open up new revenue streams, allow you to cater to those who can’t attend and let’s be honest, it looks professional!
If you’re interested in taking your CPD online then now’s your chance! Simply reply to this email with your requirements and we’ll give you 25% off your first event!**
Until next time,
*Associations Matter: State of the Sector Research 2013
**Applies to new customers only