The Redback Team
6th January 2016
Planning – what are you doing before your webinar?
Failing to plan is planning to fail
“Start with the end in mind.”
“Fail to plan and plan to fail.”
We all know ‘how’ to plan but when it comes to online events do we know ‘what’ to do?
We plan one webinar and get so caught up in the marketing and attendance aspects that we neglect to plan for each future event.
Here are two areas that should be planned for each webinar you hold.
Topic/Presenter – are they aligned?
For many of us the process looks a lot like this: Presenter agrees to present, marketing material is put together, presenter gets to know the platform and then does what they do best.
However, what this process fails to achieve is alignment. No-one wants to go through all that work to get people online only to see them drop off one-by-one. Instead, reconsider your process and ensure that everyone is on the same page:
– Ask your presenter to provide 4 bullet points, points that will provide your audience with an idea of what they will walk away learning. This will also act as a guide for your presenter as they create their presentation.
– Ask people why they are joining during the registration process – add a field to your registration form or allow registrants to submit questions prior to the event. Then send these to your presenter so they know what to expect.
– “This webinar was too basic, I was expecting more.” Sound familiar? Attendees will be at different learning levels and various stages of their careers. To accommodate this, consider adding a Learning Level Scale to your registration pages such as Beginner, Intermediate, Advanced.
The Three T’s – Technology, Testing and Training
Ok, so this part isn’t as ‘sexy’ but it is a must! Many assume that training their presenters simply means showing them around the platform and how to move slides. While this is important, there are a few other factors that you should also consider:
– Timing: Always train your presenters close to your event date. We recommend 5 days out; that way, the content will still be fresh and you give yourself enough time to add polls and change PPT’s.
– Location: Ensure your presenter is joining their training session from the same place they will be presenting from on the day. This will allow you to test their audio/video and will eliminate any nasty surprises on the day.
– As mentioned, your presenter training should be more than just a slide navigation session. When training your presenters ensure they are across all the interactive features and how to use them. Sure, they have polling, but how should they use it? And as for Q&A Sessions, will these be conducted at the end or during the presentation?
Always consider the tools available to you and how you can enhance the experience for all. And remember, all webinars and presenters are different.
For more tips on the planning stages of your webinar take a look at video 2 in our series How to Host Your First Online Event.
Until next time,