The Redback Team
6th January 2016
Mobile Devices and Your Webinars – 5 Need to Knows!
Our top 5 tips
Next time you’re travelling on a bus or train take a look around – no doubt, you’ll see at least every second person on their smart phone or tablet… we just all love the fact that we can access almost anything, at any time and from anywhere!
These days, our mobile devices are our closest friends, and as you begin to host more online events this will become even more apparent.
But what are the limitations when it comes to marketing and delivering webinars and web conferences? And as an organiser, how can you prepare your attendees and ensure they experience a seamless event from no matter where they are?
Before Your Event – Email Marketing and Registration Pages
Did you know that 71% of Australian internet users check their email at the beginning of the day while only 17% check Facebook*. There’s a high chance that those reading your webinar invitations and registering for your online events are doing so through a mobile device – so how we make this process more accessible?
1. Use responsive email templates – that means your emails and registration pages will resize according to each device – because who has time to scroll and scroll and scroll and…
2. Ensure your emails consist of one column, large text and a combination of images and text – this will make it easier for people to read
3. Test all invitations and landing pages across a range of devices – some email marketing platforms offer testing features so take advantage of it!
4. Investigate – many email marketing platforms allow you report on which devices people are opening your emails from. Take note of this data and keep it in mind when creating promotional material
During Your Event – Interacting and Engaging
It’s important that your online audience and presenters are aware of the limitations for those accessing from a mobile device. For example, if you decide to play a live video during your webinar, it will only appear from those on Android devices, not on iOS devices.
5. Below is a full list of what will and won’t work within the Redback Platform for those on mobile devices.
It’s also a good idea to ensure your PowerPoint slides don’t include too much heavy text – remember those viewing from smaller screens! Get your copy of your very own Attendee Guides!
Until next time,
*ExactTarget Digital Down Under Report