The Redback Team
24th August 2017
Making Money with Paid Digital Events – Is the Price Right?
How to maximise revenue
It may seem like a given, of course you’ll make money with paid digital events! But, ensuring that you have a considered pricing strategy and content to boot is crucial to ensuring you receive the most back from your digital event.
A Value Based Pricing Model
In the 2017 Redback Report, our findings showed that 78% of our customers would pay anywhere between $25 and $50 for a digital event provided it has educational and inspirational content and the presenter is well sought after.
One question you should be asking yourself is do you have a successful pricing strategy in place? Using a Value Based Pricing Model allows you to be able to increase your online events’ perceived value, meaning increased ROI and ultimately a very happy audience!
Is your content of value to your audience?
The content that you provide to your audience is important and should influence the amount you charge. It has to be thought-provoking and appropriate for your audience.
Do you have a well sought after international speaker? Are they highly credible? Or is your product/service offering new, exciting and relevant to them? These questions will all play a part when it comes to whether your audience will actually pay for your online material and how much they will spend on it.
Are you keeping the end in mind?
Be smart about the way you price your next event and keep in mind your long term ROI strategy. Always keep your sales teams in the loop and don’t forget to have analytical data to support you. Having a digital event strategy will play the key role in determining the success of your event.
To find out more on other ways to make money from your Digital Events get your copy of The Ultimate Guide.
Money, money, money! Are you ready to make some?
Until next time,
The Redback Team