• The Redback Team
  • The Redback Team

    5th January 2016

It’s time to get social!

Know which social media to use and when to use it

There’s no denying that social media is changing the way we all communicate, interact and engage – do you honestly think 50 Shades of Grey would have been as popular as it is without the use of social media?

When using online methods of communication, albeit webinars or webcasts, think about integrating social media and ramping up the levels of interaction and engagement.
Not quite sure where to start? Take a look below…

Facebook – today’s word of mouth!

We all know Facebook is a great tool to keep in touch with your current community, but have you thought of publishing your webinars through Facebook as advertisements?

This can be incredibly powerful, especially if you’re playing in the B2C market.

Consider enticing new members or clients by posting Facebook ads and encouraging people to ‘like’ your webinar. Once someone likes your webinar (or your page for that matter) their friends will automatically see it appear in their news feed – and let’s be honest, there’s no better advertising than word of mouth!

Twitter – Instantaneous and Interactive!

Twitter is perfect for engaging your community before, during and after an event. Next time youwebcast, think about using Twitter to connect your virtual delegates with your live delegates.

Create a hashtag (#) during the weeks leading up to the event and encourage people to get involved and start talking!

This hashtag can then also be used during the event making everyone feel like they are actually there and part of all the action!

LinkedIn – the corporate Facebook

With over 3 million members in Australia alone* LinkedIn is quickly becoming the place for professionals to connect, communicate and keep in touch with what’s happening.

If you are yet to set up a LinkedIn company page, my advice is to do it! These pages not only allow you to advertise your events and share company news, but they help build credibility both as an organisation and employer.

Once you have setup a company profile, start creating groups for your events and get people involved. For example, if you have a webinar series, create a group for it and build a community around it. Start discussions around your webinars and encourage people to be part of it.

YouTube – Visual is key!

Video content is amazing for two reasons:

1) People are much more inclined to watch a video than read pages of content
2) Google loves them which can only be a good thing for your Search Engine Optimisation (SEO)

While you may already be recording your webinars, consider uploading them to YouTube and encouraging people to view them from there. The more hits you get, the better it is for you!

Are you currently using social media to market your webinars or webcasts? If so, we’d love to hear your stories!

Until next time…
Sara Gonzalez



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