The Redback Team
3rd November 2017
Hybrid is Here – Grab Your Whitepaper Today!
Get ahead of the curve with Redback's whitepaper
Hybrid is here! Gone are the days of yore when you were restricted by time and space. Attending a physical event used to mean a tradeoff in terms of what you wanted to see and what you could actually see. Concurrent sessions necessitated a decision every time as to which session would bring you more value. With the advent of webcasting technology, you can now tune in to any and all sessions of your choosing. Find an example of a hybrid event here.
The use of hybrid events on a global scale has seen tremendous success and the trend is surging ahead. Fears of attendance cannibalisation are unfounded. Lack of knowledge around the subject matter propagates the myth. Dana Freker Doody, VP of Corporate Communications for the Expo Group, claims that hybrid events, if done properly, can prove to be a very effective marketing and awareness channel for your face to face events. The online presence of the event is driving more physical event registrations for following events.
“We are not seeing cannibalisation by putting out offerings online. We are seeing more people actually being driven to the face-to-face event based on what they are seeing online.”
Beyond the day of the event, you can access the content online from any device. Be creative with what you webcast – the possibilities are endless! Thanks to hybrid, you can now extend the extend the life of your content, increase sponsorship opportunities, access a broader pool of speakers and measure your return on investment with advanced reporting and tracking features.
We’ve created this Whitepaper so that you can deep dive into the world of hybrid events. Learn the latest trends, research, and tips needed to make your next virtual event a success. Get going with hybrid!
Until next time,
The Redback Team