• The Redback Team
  • The Redback Team

    5th January 2016

Exit in Style – Tips for Creating Webinar Exit Surveys That Work!

Get the feedback you need

I’m always the first person to provide feedback on a positive or negative experience. I think it’s important for people to know what they’re doing right and what they’re doing not so right – how else are they going to learn or improve?

Surveys are an invaluable way capture feedback, especially when it comes to online events. Using an exit survey as a landing page for your webinars is the perfect way to capture instantaneous comments on your webinar – what did people think of your webinar? Do they have any suggestions on what could be improved?

These are just some of the questions that you should be asking to increase the engagement between you and your online community and constantly improve on what you’re doing.

Here are some other tips for creating online exit surveys that work…

Start with the end in mind…

Don’t know where to start? Think about the information that you want to receive and what you are planning to do with the data you collect. It’s then simply a matter of working backwards and creating the best questions to receive the most desired responses!

Respect the people…

I don’t know about you, but the last thing I would want to do after an hour long webinar is sit there and complete a survey that takes any longer than 30 seconds. Keep your surveys short and sweet and make it easy – try not to use complicated questions that will see people get half way through and then close it down.

Use the right tool for the right job…

Utilise the many field options available to you. If you’re asking a multiple choice question use radio buttons or dropdown menus to assist, likewise, if you are asking an open ended question use large comment boxes that will allow people to add as much information as possible. Keep in mind that the more multiple choice questions you ask, the more consistent your data will be.

Give the people want they want

Use this opportunity to plan any future events you have on the radar. Consider asking your attendees the following:

  • What other topics would you be interested in?
  • What time of the day works best for you to attend webinars?
  • What could we be doing to improve the registration process?
  • What could we be doing to improve the overall webinar experience?
  • How did you find the duration of this webinar?

The answers to these questions will serve as a starting point for any upcoming events that you may have in mind.

Use it…

There’s no point in doing all the hard work if you aren’t prepared to do anything with the information captured. Use the feedback well and better yet, let your audience know that you are using the information. For example…

What time of day suits you best for webinars?

9:00am AEDT – 5%
1:00pm AEDT – 63%
3:00pm AEDT – 12%
7:00pm AEDT – 20%

Your response
“Due to an overwhelming amount of feedback our webinars will now be held at from 1:00 pm AEDT – just in time for lunch! “

So there you have it. Hopefully this has given you some tips that you can incorporate into your next online survey.

Are there any other tips that you would like to share?

Until next time…
Todd Barnsley

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