The Redback Team
6th July 2017
Want to measure how engaging your webinars are? NEW Feature – Participant Engagement Scoring
Analytics that will change the way you webcast
Webinars – we’ve now got the hang of them, we’re starting to see results and our programs are planned and ready to go.
However, there’s always that one word in the back our minds – engagement!
– Create engaging webinars they say,
– Make sure you’re engaging your online audiences
– Tools, Features, interaction – it all equals engagement!
But what does engaging even mean? And how are we supposed to measure it?
At Redback, we’ve created Live Participant Engagement Scoring. An automatic scoring system that allows you to measure the behaviour of your online participants and in turn, refine your webinar programs and improve your Return On Investment.
Here’s how the technology works….
Currently, at the end of your webinars you receive your attendee list, polling and survey results and chat transcripts. There’s some great data in there, but we know that many of you don’t know what to do with it.
Now, you’ll receive all of this, along with an engagement scoring report for each individual who has participated in your webinar.
How did we do this?
It’s a simple formula – Interaction plus behaviour (and some feedback) equals engagement.
We score your attendees based on two main areas – Quantitative and Qualitative Score.
The quantitative score looks at the behaviour of your attendees – this includes their duration in your event, whether they participated in polls or completed an in-room survey.
The qualitative data is based on one simple question that you can ask either in a poll or in room survey. HOW ENGAGING DID YOU FIND THIS WEBINAR, include the 5 possible responses, and we’ll then either add or deduct points from your attendees total score.
Watch this video for more information!
So now you’ve got a number to work with, what does that mean?
Measuring your participant engagement scores across your webinar programs is a great way to fine tune what you’re doing.
– Discover which content works best
– Uncover your most engaging presenters
– Better qualify leads for your sales teams
– Refine your CPD Programs
The best news? These reports are completely retroactive, meaning the formula will apply to all your previous webinars. Take a look in your Account Management Portal and see how it all works!
Live Participant Engagement Scoring was made with you in mind. Because there’s no point putting in all the hard work if you can’t measure your results.
Want to learn how to access your reports and understand what they all mean?
Until next time,
The Redback Team