Let’s face it. These days, webinars are ubiquitous. With so many different companies fighting over the attention of a limited number of consumers, it is important to cut through. Read on to find out easy strategies to boost your webinar registration!
Companies spend large amounts on producing webinar content, yet often neglect to do the due diligence of making sure webinar registration is maximised. There are two key stages of any webinar that both have unique need: the pre-webinar marketing phase and the post-market analytics and improvement phase. This article will break down each of these sections to unveil the key tools that can help to drive up registration and turnout for your webinar.
The Pre-Webinar Marketing Phase
- Boost Registration Pre-Webinar
This stage is key to boosting webinar registration and ensuring success. It is essential to make sure that there is awareness of the event, and that those aware of the event take the time to register.
- Master E-Mail Marketing
Despite the growth in alternative forms of communication, e-mail marketing remains one of the most effective ways to boost registration for your webinar. Follow these steps to ensure maximum registration
- Know Your Audience
Companies hoping to maximise the targeting of e-mail campaigns should collate a list of potentially relevant addressees and avoid spamming those who are unlikely to have an interest. Think about who would find your content relevant and keep this as a database for future campaigns.
- Email Early and Often
The optimum time to start notifying potential registrants is 2-3 weeks prior to the webinar. From this point on, send a maximum of 3 additional e-mails to avoid creating unnecessary noise or forcing people to unsubscribe from your address list. Don’t forget to send a final reminder the day of the webinar, up to a quarter of total registrants sign up same day. Create a schedule of emails in complement with the rest of your marketing communications.
- Step Up Your Social Media Campaigns
Don’t forget the importance of social media! Social media campaigns provide the invaluable benefit of expanding the reach of your digital event beyond your business’s contacts and into the social networks of those contacts. Social media also has the advantage of creating organic traction and brand exposure.
- Create a Facebook Event
Facebook events are added to the public calendar of those who register and this has the added benefit of push-notification reminders for them to attend. Spark the interest of potential new registrants by being visible on the public calendar.
- Create Shareable Content
Content is king! Content that is engaging and interesting will be shared by participants of the event, generating extra attention and registration for your webinar.
- Get Your Style Right
It is essential to understand your audience and what will interest them in your webinar and therefore drive webinar registration. For example, with a corporate event, do not pepper your audience with high frequency, over-promising messages. It is far more efficient to have a staggered plan, that is short and to the point.
- Create a High-Converting Landing Page
After succeeding in driving traffic to your website, it is important to drive them to convert to webinar registration with a user-friendly, sales-driven landing page. Refrain from simply embedding a sign-up section in your company’s home page. These can be frustrating and difficult to find. When individuals register for your webinar, make sure that they click through to a thank-you page, and provide the option for them to add the webinar to their calendar. These simple steps can be the difference between people clicking through to commit to attend, and deciding to go elsewhere.
The Post-Webinar Phase
- Increase Total Viewership
Your webinar may have finished, but there are still ways for you to lift viewership of your webinar and make sure that you can improve for the future.
- Post the Archives
Posting your webinar in an online forum, and sending the link to all those who registered for the event, is an easy way to increase the total viewership of your event. It is vital that you post this link and send out the e-mail as soon as possible. If people signed up to your webinar but for some reason couldn’t attend live, they are far more likely to watch it if you notify them shortly after the live event while it is still fresh in their memories.
- Analytics, Analytics, Analytics
In order to maximise ROI, you need to be able to accurately measure how many people turned up to your webinar, how many registered but did not attend, and how many dropped out halfway through. Intimate knowledge of these details is ultimately the only way to make sustained improvements to your marketing strategy and increase webinar registrations in the long term. To find out some serious tips on improving your analytics, click here.
- What is the Best Solution for Boosting Webinar Registration?
In the end, maximising registration for webinars requires a personalised strategy that is tailored to the needs of your company, using all the tools outlined above. It is a time-consuming proposition that can be overwhelming for most companies. Luckily, Redback Conferencing offers a tailored solution for businesses of all sizes. A Redback specialist will meet with you to gauge exactly what you require from your webinar and work closely to meet these needs. That includes helping design marketing (both e-mail and social media) as well as providing a debrief with your company that will elicit invaluable information to improve for the future. Click here for a free demonstration.
Still curious? To find out more about everything webinars get your copy of this handy guide!
Until next time,
The Redback Team
Hybrid is here! Gone are the days of yore when you were restricted by time and space. Attending a physical event used to mean a tradeoff in terms of what you wanted to see and what you could actually see. Concurrent sessions necessitated a decision every time as to which session would bring you more value. With the advent of webcasting technology, you can now tune in to any and all sessions of your choosing. Find an example of a hybrid event here.
The use of hybrid events on a global scale has seen tremendous success and the trend is surging ahead. Fears of attendance cannibalisation are unfounded. Lack of knowledge around the subject matter propagates the myth. Dana Freker Doody, VP of Corporate Communications for the Expo Group, claims that hybrid events, if done properly, can prove to be a very effective marketing and awareness channel for your face to face events. The online presence of the event is driving more physical event registrations for following events.
“We are not seeing cannibalisation by putting out offerings online. We are seeing more people actually being driven to the face-to-face event based on what they are seeing online.”
Beyond the day of the event, you can access the content online from any device. Be creative with what you webcast – the possibilities are endless! Thanks to hybrid, you can now extend the extend the life of your content, increase sponsorship opportunities, access a broader pool of speakers and measure your return on investment with advanced reporting and tracking features.
We’ve created this Whitepaper so that you can deep dive into the world of hybrid events. Learn the latest trends, research, and tips needed to make your next virtual event a success. Get going with hybrid!
Until next time,
The Redback Team
Training and education are essential in the highly systemised franchise industry. Desired results and performance are directly linked to the training provided to franchisees. Franchisors need to provide training both in the initial start-up period as well as on an ongoing basis. For a franchisor to remain competitive in the long term, franchisees must be informed on best practices, industry trends, product updates, location openings, licensing information, operating procedures, and strategic information. Beyond competitiveness, for a franchisor to remain compliant and in business, franchisees must be cognisant of legal issues and be tracked on their knowledge. Learn about Redback’s Participant Engagement Reporting here.
Online training is an essential tool for both partners in a franchise relationship, both franchisor and franchisee. Read here for a quick guide on how to implement online training.
Convenience, cost-savings, and consistency are key benefits to implementing an online training program. Franchisors can disseminate information while reducing costs and maintaining consistency easily. Franchisees are typically so busy with the day-to-day activities that attending in-person training, updates, and debriefs are a strain on time and money. With device-agnostic online training, franchisees can access information at a time convenient for them. There is no excuse for not keeping abreast of issues when information can be accessed so readily.
Hosting webinars online allows franchisors to cut costs and receive long-term dividends. Their training content can be accessed again in the future as it is needed. Find out how you can take your CPD programs online here.
Not convinced on taking on webinars? Read below for the…
7 Benefits of Online Training Webinars:
- Extending the reach of franchisors to their franchisees in dispersed locations
- Reducing the costs involved with traditional online training, such as event hire, catering, transportation, and accommodation costs
- Simple platform where franchisors can upload content easily and on-the-go if they need to communicate a message
- Providing training that can be accessed at the user’s convenience and from any location and device
- Ensuring consistency in messaging that might be otherwise altered when delivered by personnel live
- Instantaneous updates so that franchisees have the latest training information and updates
- Ability for participants and hosts to track participation/engagement through Engagement Reporting to see who is being compliant
Want to know how to create your own webinar? Get your copy of our Webinar Organiser Handbook.
Want to learn more about the custom solutions available to you? Speak to a specialist at 1800 733 416 today!
Until next time,
2014 – what a year! New services, some great successes and exciting challenges – now is your chance to hear it all!
Join us as we interview the Redback Leadership Team. Each department will provide a brief wrap up of 2014 and give you a sneak peek into what 2015 holds.
This webcast will be live and interactive so if you have any questions to ask – now is your chance!
In this webcast we’ll discuss:
- New services implemented and enhancements made in 2014
- The changes – our new office space, the changing nature of the conferencing landscape – what does this all mean for you? What’s next? Our CTO will provide you insights into the ‘next big’ collaboration tools and when you can expect to see them in Australia
- The webinar landscape is shifting and we’re front and centre – so what trends are we starting to see and how can they play a role in your online programs?
- What is Redback’s strategy and vision moving forward and what can we expect to see in the future?
If you want to join, but you are unable to – please register and we’ll be sure to send you a link to watch the recording.
We would also like to make this event as interactive as possible so please feel free to submit your questions ahead of time!
We look forward to seeing you there.
Until next time,