This week, Redback’s very own Digital Event Project Manager Cassandra Phu shares her 30 second tip when it comes to creating a wicked Digital Event!
Now to create, manage and implement an up-and-coming digital event, where do you start? Firstly, ask yourself a few questions:
1. What do you want to achieve?
Do you want to generate more leads, increase your audience size, or do you want your message to be echoed across the globe? Whatever your goals and objectives are for your next digital event, ensure that they are concrete and clear in your mind.
2. Have you done your research?
Have you attended a webinar/webcast lately? What are those within your immediate industry doing and what are the latest and greatest trends? What’s hot and what’s not? What kind of conversation will more than likely generate a huge hype around your digital event while also getting your message across?
3. How will you measure your success?
Will you see success when the dollars come rolling in or will it be because thousands of people watched live? Do you have access to Advanced Analytics ensuring your data is being measured? After each event, you want to see how many users joined, engaged and provided feedback on your event as well as understand how much money you made.
Remember, any new initiative is going to take time and although you will be faced with many hurdles, it’s important to remember your end goal.
For more information on Marketing your Digital Event, click here to download the guide which goes over running a successful event in more detail. Or if you’d like to speak with an expert directly click here.
Until next time,
The Redback Team
Let’s face it. These days, webinars are ubiquitous. With so many different companies fighting over the attention of a limited number of consumers, it is important to cut through. Read on to find out easy strategies to boost your webinar registration!
Companies spend large amounts on producing webinar content, yet often neglect to do the due diligence of making sure webinar registration is maximised. There are two key stages of any webinar that both have unique need: the pre-webinar marketing phase and the post-market analytics and improvement phase. This article will break down each of these sections to unveil the key tools that can help to drive up registration and turnout for your webinar.
The Pre-Webinar Marketing Phase
- Boost Registration Pre-Webinar
This stage is key to boosting webinar registration and ensuring success. It is essential to make sure that there is awareness of the event, and that those aware of the event take the time to register.
- Master E-Mail Marketing
Despite the growth in alternative forms of communication, e-mail marketing remains one of the most effective ways to boost registration for your webinar. Follow these steps to ensure maximum registration
- Know Your Audience
Companies hoping to maximise the targeting of e-mail campaigns should collate a list of potentially relevant addressees and avoid spamming those who are unlikely to have an interest. Think about who would find your content relevant and keep this as a database for future campaigns.
- Email Early and Often
The optimum time to start notifying potential registrants is 2-3 weeks prior to the webinar. From this point on, send a maximum of 3 additional e-mails to avoid creating unnecessary noise or forcing people to unsubscribe from your address list. Don’t forget to send a final reminder the day of the webinar, up to a quarter of total registrants sign up same day. Create a schedule of emails in complement with the rest of your marketing communications.
- Step Up Your Social Media Campaigns
Don’t forget the importance of social media! Social media campaigns provide the invaluable benefit of expanding the reach of your digital event beyond your business’s contacts and into the social networks of those contacts. Social media also has the advantage of creating organic traction and brand exposure.
- Create a Facebook Event
Facebook events are added to the public calendar of those who register and this has the added benefit of push-notification reminders for them to attend. Spark the interest of potential new registrants by being visible on the public calendar.
- Create Shareable Content
Content is king! Content that is engaging and interesting will be shared by participants of the event, generating extra attention and registration for your webinar.
- Get Your Style Right
It is essential to understand your audience and what will interest them in your webinar and therefore drive webinar registration. For example, with a corporate event, do not pepper your audience with high frequency, over-promising messages. It is far more efficient to have a staggered plan, that is short and to the point.
- Create a High-Converting Landing Page
After succeeding in driving traffic to your website, it is important to drive them to convert to webinar registration with a user-friendly, sales-driven landing page. Refrain from simply embedding a sign-up section in your company’s home page. These can be frustrating and difficult to find. When individuals register for your webinar, make sure that they click through to a thank-you page, and provide the option for them to add the webinar to their calendar. These simple steps can be the difference between people clicking through to commit to attend, and deciding to go elsewhere.
The Post-Webinar Phase
- Increase Total Viewership
Your webinar may have finished, but there are still ways for you to lift viewership of your webinar and make sure that you can improve for the future.
- Post the Archives
Posting your webinar in an online forum, and sending the link to all those who registered for the event, is an easy way to increase the total viewership of your event. It is vital that you post this link and send out the e-mail as soon as possible. If people signed up to your webinar but for some reason couldn’t attend live, they are far more likely to watch it if you notify them shortly after the live event while it is still fresh in their memories.
- Analytics, Analytics, Analytics
In order to maximise ROI, you need to be able to accurately measure how many people turned up to your webinar, how many registered but did not attend, and how many dropped out halfway through. Intimate knowledge of these details is ultimately the only way to make sustained improvements to your marketing strategy and increase webinar registrations in the long term. To find out some serious tips on improving your analytics, click here.
- What is the Best Solution for Boosting Webinar Registration?
In the end, maximising registration for webinars requires a personalised strategy that is tailored to the needs of your company, using all the tools outlined above. It is a time-consuming proposition that can be overwhelming for most companies. Luckily, Redback Conferencing offers a tailored solution for businesses of all sizes. A Redback specialist will meet with you to gauge exactly what you require from your webinar and work closely to meet these needs. That includes helping design marketing (both e-mail and social media) as well as providing a debrief with your company that will elicit invaluable information to improve for the future. Click here for a free demonstration.
Still curious? To find out more about everything webinars get your copy of this handy guide!
Until next time,
The Redback Team
Hybrid is here! Gone are the days of yore when you were restricted by time and space. Attending a physical event used to mean a tradeoff in terms of what you wanted to see and what you could actually see. Concurrent sessions necessitated a decision every time as to which session would bring you more value. With the advent of webcasting technology, you can now tune in to any and all sessions of your choosing. Find an example of a hybrid event here.
The use of hybrid events on a global scale has seen tremendous success and the trend is surging ahead. Fears of attendance cannibalisation are unfounded. Lack of knowledge around the subject matter propagates the myth. Dana Freker Doody, VP of Corporate Communications for the Expo Group, claims that hybrid events, if done properly, can prove to be a very effective marketing and awareness channel for your face to face events. The online presence of the event is driving more physical event registrations for following events.
“We are not seeing cannibalisation by putting out offerings online. We are seeing more people actually being driven to the face-to-face event based on what they are seeing online.”
Beyond the day of the event, you can access the content online from any device. Be creative with what you webcast – the possibilities are endless! Thanks to hybrid, you can now extend the extend the life of your content, increase sponsorship opportunities, access a broader pool of speakers and measure your return on investment with advanced reporting and tracking features.
We’ve created this Whitepaper so that you can deep dive into the world of hybrid events. Learn the latest trends, research, and tips needed to make your next virtual event a success. Get going with hybrid!
Until next time,
The Redback Team
Collaboration within team environments is irrefutable. It’s powerful and effective. It drives alignment across key departmental heads and fosters engagement throughout the workplace harnessing better work, smarter work and essentially nurturing togetherness.
Australian Bureau Statistics data now reveals that 30% of Australians work remotely*. Furthermore, a report from Hays concluded that 86% of employees consider flexible working options an important or very important factor for their engagement**. This significant rise over the last fifteen years has allowed for improved and flexible workplace environments provided the right communication tools are at hand. Put broadly, it’s really about encouraging the advantages of transforming to digital and focusing on building a brighter future for your organisation.
Here are 3 ways to lead digital transformation in your workplace and create an engaged workforce:
#1 – Build on Company Culture
Company culture is a big deal these days. Its reasons are valid and essential to the way forward. What it really means is fostering cohesive teams, fulfilled individuals and productive performance. By defining and measuring productivity as opposed to clocking the hours alleviates stress and provides room for retention, happiness and creativity.
#2 – Create Engagement
Engaging your staff comes from within them. Basically, you want to allow the space for employees to develop a sense achievement and ultimately make a difference to the business. By clearly communicating your goals and overall strategy on a regular basis highlights the importance of being heavily aligned to it. Make them apart of the bigger picture.
#3 – Lastly, Get the Right Tools and Advice
Having the best technology in the market to allow your organisation to connect, collaborate and communicate efficiently and effectively from any location in the world is one thing. But, having a dedicated provider in your virtual backyard that can support you from planning to implementation, completely customised for your business is indisputable when it comes to peace of mind. Saving time on travel, money and resources are important factors within an organisation; lessen the work-load for your employees so that they can focus on bigger and better things!
Redback’s solutions help you on your very own journey to becoming a leader in digital transformation, substantially improving the way your teams communicate and collaborate as well as getting them to live your brand and really understand the company’s mission. Great companies understand the value in having teams working well together and we want to make it easier for you to do so.
If you want more information on digital events and collaboration tools, head over to our inspiration page – it’s full of content that has been created with our customers in mind. Explore the possibilities of digital transformation!
Here’s to change,