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Email marketing is a very common tool for organisations both large and small for one reason – it works! When executed effectively with an e-marketing timeline, it can be powerful in capturing the attention of your audience especially when you want them to register for your next live event. It’s also an inexpensive and easy way to expand your contact database for future webinars and webcasts.
Preparing and promoting your webinar or webcast shouldn’t be taken lightly, especially if it’s completely new territory. Creating a well thought out e-marketing plan is critical and can make all the difference between success and failure.
That’s why we have created an E-Marketing Timeline Template! It will help you map out your strategy for each event campaign that you create. Essentially, this will allow you to understand the exact customer touch points allowing you to execute your strategy effectively – and hopefully add to the success of your next digital event!
Until next time,
Remember back in school when you spent the week both dreading and procrastinating on a speech you had to present to the entire class? It was more the battle to overcome your fears of stuffing up – trying to clear that lump in your throat, so you didn’t sound like a shaken, off-pitched flute, oh and of course the trembling hands – how could you forget! Then you made things a whole lot worse for yourself by preparing the entirety of it the night before… uh oh!
Ah presenting… you either love it or hate it. Either way, whether it’s your thing or not, the limelight will be on you one day. It takes some years of experience, lots of practice and a little dedication to get to a point where your confidence prevails. Watch out world! You’ll be ready to smash a TED Talk… or a webinar or webcast, perhaps? Wink wink.
So how do you get there? Here are three small tips that will make a big difference to the development of your next presentation and, hopefully, mark the growth of your sensational self!
1. Know Your Audience
Before you dive in head first, consider your audience and see how you can relate to them. Your presentation will benefit from doing a thorough fact find of things like their background, their position, and any preconceptions they might have about you or your business will benefit. Asking questions like “what are you hoping to gain?” to your viewers before you present will help you form the foundations of ways in which you can communicate and engage with them directly.
2. Know Your Objectives
The best presenters can comprehend clearly what key points they want to highlight and how to tell their story in a way that is best understood by their audience. Instead of getting caught up in the design of your slide deck, open up a Word document or even just get out the good old paper and pen, and get writing! Quoting Albert Einstein is opportune here; he once said, “If you can’t explain it to a six-year-old, you don’t understand it yourself.”
3. Know What to Focus On
Engagement is a word thrown around quite a bit these days, and for a good reason! The last thing you want to do is bore your audience with an overly worded slide deck that drowns out your main points. Ensure your well-researched presentation remains inspirational and digestible; make an effort to convey your insights on the research as it’s easy to overwhelm your audience with information and data. Also, always keep in mind that your listeners are giving you their valuable time and attention so make an effort to really engage with them. If you have them engaged on a higher level during your talk, they’ll be more likely connect again to find out further details.
Once you’ve prepared your presentation, also allow the time to practice! Practice does make perfect.
If you find you are struggling with the thought of presenting, we highly recommend viewing our Business Skills Webcast on “The Art of Public Speaking and Presenting Online” by Trish Springsteen – enjoy!
So there you have it!
Until next time,
Are your investor relations calls conducted to your satisfaction? Are you struggling to keep a professional look and feel when you’re handling all the parts? Are you capturing your sessions for later review? Are you risking your call with wildcard questions?
Remove the stress with a managed investor relations (IR) webcast!
What is an IR webcast?
An IR webcast is a communication channel with the ability to broadcast the CFO and CEO’s results to investors and potential investors.
For more on webcasts, have a read here.
Who should be doing IR webcasts?
Any company that is publicly-listed. A webcast allows you to archive your call and retain a record of it.
Why should we do IR webcasts? What benefits are there?
- Focus on content: IR webcasts removes the delivery component of the IR call from your team and allows you to focus on the content.
- Reach & control: You can reach a larger audience while being able to moderate and control the conversation. The platform allows you to prescreen and filter questions so your speaker isn’t caught off guard.
- Streamlining of process: With unique pins, you’re able to identify attendees without putting them through a queue. IR webcasts provide a first-class experience to attendees while relieving some of your stress.
What are the types of IR webcasts available?
- Remotely delivered – CEO and their team dial out to an event conference from their boardroom. This is managed and moderated by an operator.
- Hybrid – Company hosts a physical event with live streaming component. This involves a hired conference facility for a live address and Redback is onsite to live stream.
- Studio – Come into our facilities and just present. Focus on content and we take care of every element.
What should we be looking for in an IR webcast provider?
- One-stop shop: One provider that can do the webcast and the event teleconference. This way it’s just one contact and they can deal with all the moving parts.
- Redundancies and backups: Ideally, your chosen provider will be experienced and prepared for all redundancies.
- Unique pin codes: A provider that can streamline the process in highly desirable. Unique pin codes are one way of doing this – they shorten the time it takes for an attendee to get into a call. Unique pins are linked with individuals so that their contact information doesn’t need to be collected on the call.
What features would take the webcast to the next level?
CTAs, polls, moderators can take a webcast from good to great.
- CTAs: provide links to supporting material that pushes attendees into the sales funnel. Digital events can all be connected with CTAs. You have a captive audience already – use this as an opportunity to cross-promote.
- Polls: add an element of interactivity to an otherwise standard conference.
- Q&A moderation allows for faultless events. You have the ability to prescreen questions before they reach the CEO and can edit or ignore as needed. Your speakers won’t be flustered with disagreeable questions.
What’s included in the Redback IR package?
Redback’s offering is completely customizable. We can take over every element or just handle one piece. We can take care of every element – provide a event teleconferencing operator, a webcast solution, a studio solution, schedule marketing campaigns, etc. You just have to provide the powerpoint and the presenters.
Why use Redback for IR?
Redback is Australia’s #1 platform for interactive digital events. We deliver professional investor relations for publicly-listed companies. Our platform delivers the most IR events nationally, more than any other provider. We design solutions that meets the requirements of our customers – each solution is customized to our customers’ needs.
- Australian- owned and operated: All infrastructure and support are in Australia.
- End-user support: We provide end-user support which all attendees have access to. You do not have to worry about any of the logistics of running the event or any technical issues that may arise.
- Unique pins: attendees do not have to queue for attendance checks as their contact details are already collected.
- Dedicated webcast studios: We are the only provider with state-of-the-art, dedicated streaming facilities for digital events. Broadcast, live-stream, and record from our studios in Sydney CBD and Melbourne CBD. Discover our studio offerings here.
Our solutions bring together all the parts for your investor relations call — event management, call moderation, end-user support, marketing, web streaming, recording, transcription and replay. You can rest easy with our first-class delivery.
Until next time,
The Redback Team
You’ve done it – you’ve made the decision to host your first Digital Event Program. You’re going to run your first webcast from professional studios and it’s going to give The Project a run for its money!
Until… you receive a phone call from your Project Manager and they ask the question – “So, which studio setup would you like?”
What is that?
What do I have access to?
I didn’t know I had a choice!
Lucky for you, we’ve put together a quick Style Guide showing you what each layout looks like – for your presenters, and your online audience.
If you’re looking to create video content but not quite sure where to start, then this guide is for you! It’s sure you give you insight into which seating arrangements work best and the huge difference a simple Green Screen can make!
Until next time,
P.S – Take it one step further and check out our Webcast Customiser. You’ll be able to view a range of Green Screens and select which one works best for you!