The Redback Team
6th January 2016
Can you make money with online events?
Can visibility become revenue?
For many of us our webinar and webcast programs revolve around one goal – to engage our online audience through interactive and educational content.
But what if you could take it one step further? What if you could inform, educate and inspire while maximising your revenue opportunities and increasing your Return On Investment?
This week we launched our Business Skills Series with a very hot topic – Making Money With Online Events!
Here are our Top 3 learnings:
Learning #1: What are your goals?
Like any online event – always start with the end in mind. While your ultimate goal is to monetise, what baby steps will you take to get there? Are you looking for immediate revenue or is your aim to add people to your database and nurture them through the buying cycle?
Every audience is different and each webinar or webcast will no doubt have a different goal. Think about what call to actions you want to take place once you close down your event window.
Learning #2: Utilise all touch points
When promoting your online event it’s important to remember that you have options, many more options than just an email invitation.
Utilise your registration pages, redirect sites, exit pages and the many features available to you within your platform e.g. video player, documents folder, announcements. This is especially important when trying to get sponsors on-board – it will give you the ability to promote more than just their logo.
Learning #3: Measure to improve
You don’t know what you don’t know! Out of everyone who visits your event pages, how many people actually register? What if you could optimise your pages to increase registrations and the provide statistics to your sponsors showing how many visitors clicked on their offer?
Having the ability to report on effectiveness, tweak to improve and measure your return on investment is a must when venturing into the world of revenue generating online events.
To get more tips watch the video below – it was definitely the most exciting 45 minutes we had all week!
Until next time,