Business Skill Series Event

The 2018 Redback

Business Skills Series

Make 2019 Rock: Tips for Planning Your Digital Event Programs

Christmas Trees are ready to go up, jingles are playing in stores, and before we know it, we’ll be knocking off for a well-deserved break. However, what happens when January ticks over and the reality sets in, how do you get your webinars and webcasts up and running? Where do you even begin?

In this 30 minute webcast, we’ll walk you through the top tips for planning your Digital Event programs with best practices to that is sure to impress and drive results.

Join us to uncover:

  • Planning Tips – including how to source and arrange your presenters
  • Preparing Your Digital Event Programs
  • Email Marketing – when should you promote and how can you gain maximum registration and attendance?
  • Post Event Dilemma – What happens next? Uncover tips on getting the most from what you put in.

Event Details


Thursday 6 December 2018


11:00 AM (AEDT)


30 minutes including live Q&A




Sara Gonzalez

GM Digital Events

Sara began her career with Arkadin Global Conferencing as it launched in Australasia, then joined Redback Conferencing during its start-up phase. Over the next seven years she successfully helped them grow to become the largest provider of digital events in Australia and an employer of choice. From the rise of MarTech to the importance of the Customer Experience, Sara has spent the past ten years turning what-ifs into reality and knowledge into practice. She also spent two years consulting to a range of organisations on using digital events to run successful lead-generation programs.   

Hosted by

Mona Lolas


Mona Lolas is an accomplished global sales and marketing executive with over 25 years of experience. Mona has built new lines of business, bringing new products to market and establishing vendor’s presence in the Asia Pacific region. She holds extensive experience in go-to-market plans that directly support business growth objectives and drive significant and measurable ROI – increasing demand, driving sales, and positively impacting brand equity.