The Redback Team
6th January 2016
Are you guilty of Lust? Tips for creating loyalty within your webinar programs
Time to repent
Planning is essential when it comes to building out your webinar program – your topics, presenters, marketing material and chosen technology all play a major role getting it right.
But what happens in between your webinars? How are you nurturing your community and ensuring they remain loyal and engaged?
For many, it takes more than webinar to become engaged with what you are trying to achieve. Here are some tips of building your program and nurturing your audience to ensure they will love you forever!
Building Your Webinar Program
Consistency: Let people know what to expect. For example, hold your events on the last Thursday of every month at 11:00 am.
Timelines: Schedule presenters and desired topics at a minimum of 3 months in advance. This will allow you to passively market your webinars ahead of time and will give your presenters plenty of preparation time.
Preparation: Create your registration pages ahead of time so you can market them at the end of each event. You’re then capturing an engaged webinar audience and making it easier for them to register.
Simplicity: Once you have created your marketing plan, consider using a platform like HootSuite to schedule your social media posts. This will save you time and make reporting a breeze.
Feedback: Ensure you capture feedback from each event and use it to improve future events. Find out whether your webinar platform offers an in-room survey feature – this will increase your response rates and make for seamless data collection.
Building Your Nurturing Program
Decide on your goal – is it to increase member engagement, generate leads or to inform and inspire?
Create content that will complement each webinar you hold. For example, if you are hosting a webinar on ‘how to train online’ consider creating white papers, infographics and guides that provide further information on online training. Then, schedule these to be sent to your virtual attendees over a certain period of time. Remember to keep your content educational and your brand front of mind.
Build your community by asking your attendees to opt-in through the use of in-room surveys.
Promote future webinars to your community and remember, keep them informative and refrain from selling!
Are you guilty of committing any other webinar sins? Download our latest white paper The 7 Deadly Sins of Virtual Events for more!
Until next time,