• The Redback Team
  • The Redback Team

    5th January 2016

5 things you should never do when it comes to webinars!

5 faux pas to avoid

I think it’s human nature to want to do the things that you’re told not to do. I don’t know about you, but this is how my mind works…

“Don’t touch – wet paint!” – I automatically want to touch it!
“Walk, don’t run!” – I start walking faster!

Sound familiar? If so, then I ask you to make an exception and take on-board some of our tips when it comes to running your own webinars.

Here are five things that we recommend not doing!

1. Don’t… Sell:

If people want to be sold to, they will ask for your product. If you are running Lead Generation Webinars or using a third party to present, ensure that your presenters simply present.

Their role is to inform and educate your attendees and plugging their product or themselves throughout the webinar will only result in people clicking the exit button and negative feedback.

2. Don’t… Go off track:

Put yourself in your audience’s seat – you register for a webinar that promises 10 tips to enhance your presentation skills, only to come off a 60 minute webinar with 1 tip – speak clearly!

How can you avoid this? Ensure your presenters re-read the invitation and cover off all points promised.

Doesn’t it make you just want to touch it?

3. Don’t… collect feedback and do nothing with it:

This week we held a webinar on conducting webinars- how apt! One of the main points we discussed was the value of exit surveys and immense power they have from not only from a marketing, but from a customer service point of view.

If someone completes your post webinar survey and asks for more information or has some feedback – act on it!

4. Don’t… run over time:

These days, people are time poor and if they are willing to dedicate an hour or so to be part of your event the least you can do is stick to the time that has been set.

Consider working this into your introduction by saying something like “Today’s webinar will run for 60 minutes, we have a lot to cover but we will stick to the time limit and respond to any additional questions once the webinar is over.”

5. Don’t… make false promises:

No one likes being lied to, even if it is unintentional. If you tell people that they will receive a recording of the webinar, make sure that you send it.

If a promise cannot be fulfilled for any reason, the best thing is to send an email, explain the situation and apologise.

Hopefully this has given you something to think about – let us know if you have any other ideas by commenting below!

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