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  • The Redback Team
  • The Redback Team

    5th January 2016

Tweet Tweet… The Power of using #Hashtags for #OnlineEvents

To many, the prospect of using Social Media is still relatively new and for some, it can be quite daunting. Where do I start? What do I post? How often should I post? Remind me again why I am doing this?!

While webinars and webcasts are an excellent way to connect with your audience and broadcast live events, it’s important to think outside the square and increase the interaction and engagement where possible and as much as possible!

A hashtag is a short keyword phrase used in Twitter conversations that follows a hashtag (#) symbol, for example #rbwebinars is a hashtag we commonly use to promote Redback Webinars. Hashtags bring conversations on the same topic into a single thread, meaning that you are able to search and filter what people are saying on a particular topic.

Using hashtags is the perfect way to build and online community, bring your virtual delegates together and making everyone feel like they are really part of your event. Here are a few tips on how to use them effectively to promote your webinars and webcasts.

Has it been done before?

Hashtags are created by simply using them within any Twitter post. If you are looking to create a unique hashtag it’s probably a good idea to research whether it has been used in the past. And if so, is it something that you want your event to be associated with?

To check whether your hashtag is unique, simply click here .

Make it memorable…and short!

Twitter is a short and snappy medium that is commonly used on the go and with the use of smart phones or tablets – think about this when creating your hashtags.

Keep them short, relevant and memorable so that your desired audience is able to remember them and use them with ease.

 

An example of how Twitter can be used within a webcast

Promotion!

Don’t wait until the day of your event to promote your hashtag – get the conversation started during the weeks leading up to your webinar or webcast.

Involving people from the beginning allows you to increase the interaction and engagement between your online community and builds a ‘virtual networking hub.’

Advance promotion will also get people familiar with how to use the technology, meaning that when it comes to the day of your event they will be tweeting like pros!

Track and measure…

You’ve done all the hard work, you’re now a Twitter genius… so how do you know if it has all paid off? Tracking and measuring is important as it gives you something to benchmark. There are some excellent free tools out there that can assist you with this plus so much more. Take a look at HootSuite andTweetDeck for more information.

Here are some fast facts – in less than 140 characters!

  • Hashtags are included in your 140 character updates – another reason to keep it short and sweet!
  • @LadyGaga is the most popular Twitterer – 19, 341, 413 followers!
  • Hashtags cannot include punctuation –drop the spaces, ? and !’s
  • 92% say interesting content makes then retweet!
  • Different words can mean different things to other countries and cultures – try and avoid slang
  • Approximately 175 million tweets occur in any given day!

I suppose now would be a convenient time to ask you to follow us on Twitter?

Until next time,

Sara Gonzalez

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