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  • The Redback Team
  • The Redback Team

    6th January 2016

Starting a webinar pilot program? Concerned about the techy stuff?

A managed webinar solution!

“We want to run webinars but our attendees aren’t really technically savvy, it will never catch on.”

Sound familiar?

It does to us. While this is a valid concern, there are always ways to enhance the experience and there is always someone who has been there and done that.

We spoke with Andrea Evers from Sugar Research Australia and uncovered how she got her webinar program off the ground despite scepticism and a very conservative audience.

Here’s a snap shot of the case study:

Situation:  A combination of face to face seminars, online publications and hard copy newsletters were created on a regular basis. While this method proved to be effective, Andrea needed to find another way to educate and engage members – a way that would take up fewer resources both physically and financially.

Concerns:
– Alienating members
– Where to even begin? How would we get support?
– Ensuring members were familiar with the technology

Solution: A Managed Webinar solution, branded help pages and a direct technical support line. Andrea also picked a portion of her audience to run the pilot with,

Results… 

Read full case study

Until next time,
#SaraandAiza

 

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