The 2017 Redback Report
Each year we survey our community to gain insights on… The best time/day to webinar, creating engagement, why people join webinars, memorable presenters and much more.
- ON-DEMAND CONTENT
Around half of us only attend live events half of the time. Not a huge surprise here considering the trends in declining attendance rates. However, 29% of respondents claim they attend 100% of the time.
- MONEY TALKS
In previous years, the Corporate Sector has always been the most willing when it comes to paying to attend Live Digital Events. This year, the For Purpose Sector seem to be opening their pockets much more with 44% saying they would pay between $25 – $50 to watch.
- PASSION WALKS
We all know the difference an amazing presenter can make – but what makes them so great? We gave people ONE option and a whopping 88% said passion and engagement wins over technically savvy or free giveaways.