Welcome to our Redbacktalk Blog
A 30 second Tip on Marketing your next Digital Event!
This week, Redback’s very own Digital Event Project Manager Cassandra Phu shares her 30 second tip when it comes to creating a wicked Digital Event! Now to create, manage and implement an up-and-coming digital event, where do you start? Firstly, ask yourself a few questions: 1. What do you want to achieve? Do you want to generate more leads, increase your audience size, or do you want your message to be echoed across the globe? Whatever your goals and objectives are for your next digital event, ensure that they are concrete and clear in your mind. 2. Have you done your research? Have you attended a webinar/webcast lately? What are those within your immediate industry doing and what are the latest and greatest trends? What’s hot and what’s not? What kind of conversation will more than likely generate a huge hype around your digital event while also getting your message across? 3. How will you measure your success? Will you see success when the dollars come rolling in or will it be because thousands of people watched live? Do you have access to Advanced Analytics ensuring your data is being measured? After each event, you want to see how many users joined, engaged and provided feedback on your event as well as understand how much money you made. Remember, any new initiative is going to take time and although you will be faced with many hurdles, it's important to remember your end goal. For more information on Marketing your Digital Event, click here to download the guide which goes over running a successful event in more detail. Or if you'd like to speak with an expert directly click here. Until next time, The Redback TeamView Blog
Charities! Want to be part of our Redback Charity Program?
Giving back is part of who we are. From the very beginning, we have always been cognisant of the role we play in society and how we can make Australian organisations in any way possible. How the Redback Charity Program works: We spotlight a charity on our Business Skills Series once a month via our direct marketing channels The charity that receives the most votes receives a $500 donation Every charity will receive a donation relative to how they place in audience votes All charities receive a 10% discount on all Redback Services Cast your vote! Are you a registered charity that wants to gain some exposure? Are you in need of donations? Are you a Redback customer? To become involved, email us directly on email@example.com – we would love to hear from you! We will be in touch to discuss the selection process and provide you with more information. Until next time, AizaView Blog
Redback’s 12 Days of Christmas Campaign is around the corner!
Redback’s 12 Days of Christmas Campaign is now in its sixth year and is set to launch on the 7th of December! This initiative is our way of giving back to our community with the hopes of making a difference to someone’s life. Oxfam Unwrapped is an Australian charity organisation who aims to empower people worldwide with the practical resources they need to lift themselves out of poverty. See what will be unwrapped in the coming 12 Days until Christmas by clicking here. Follow us To find out more about what Oxfam Unwrapped do, please click here. Until next time, The Redback TeamView Blog
Winner of the Redback Charity Spotlight Q4 2017 Announced!
We'd like to congratulate Refugees Welcome Australia for taking out 1st place and the $500 prize in the Q4 2017 Redback Charity Spotlight! RWA is a volunteer-based, non-profit organisation that offers homestay housing to refugees and people seeking asylum living in Australia. They believe connections between people can make a real difference when it comes to building strong and cohesive communities. See the full results below: 1st - Refugees Welcome Australia - $500 | 267 votes 2nd - Kidsafe SA - $350 | 123 votes 3rd - Heart Foundation QLD - $150 | 104 votes 4th - Amputees NSW - $100 | 86 votes Thanks to all who voted, your contribution is helping change the lives of people throughout Australia. The Q1 2018 Charity Spotlight Campaign starts today and we have four new great charities taking part: Lifeline Macarthur - Vote | Donate Camp Quality - Vote | Donate HSP Research Foundation - Vote | Donate Hello Sunday Morning - Vote | Donate Learn more about this quarter's charities, vote and see what the Redback Charity Program is all about! Find out more Until next time, The Redback TeamView Blog
Webinars 101: How to Maximise Your Webinar Registrations
Let’s face it. These days, webinars are ubiquitous. With so many different companies fighting over the attention of a limited number of consumers, it is important to cut through. Read on to find out easy strategies to boost your webinar registration! Companies spend large amounts on producing webinar content, yet often neglect to do the due diligence of making sure webinar registration is maximised. There are two key stages of any webinar that both have unique need: the pre-webinar marketing phase and the post-market analytics and improvement phase. This article will break down each of these sections to unveil the key tools that can help to drive up registration and turnout for your webinar. The Pre-Webinar Marketing Phase Boost Registration Pre-Webinar This stage is key to boosting webinar registration and ensuring success. It is essential to make sure that there is awareness of the event, and that those aware of the event take the time to register. Master E-Mail Marketing Despite the growth in alternative forms of communication, e-mail marketing remains one of the most effective ways to boost registration for your webinar. Follow these steps to ensure maximum registration Know Your Audience Companies hoping to maximise the targeting of e-mail campaigns should collate a list of potentially relevant addressees and avoid spamming those who are unlikely to have an interest. Think about who would find your content relevant and keep this as a database for future campaigns. Email Early and Often The optimum time to start notifying potential registrants is 2-3 weeks prior to the webinar. From this point on, send a maximum of 3 additional e-mails to avoid creating unnecessary noise or forcing people to unsubscribe from your address list. Don’t forget to send a final reminder the day of the webinar, up to a quarter of total registrants sign up same day. Create a schedule of emails in complement with the rest of your marketing communications. Step Up Your Social Media Campaigns Don’t forget the importance of social media! Social media campaigns provide the invaluable benefit of expanding the reach of your digital event beyond your business’s contacts and into the social networks of those contacts. Social media also has the advantage of creating organic traction and brand exposure. Create a Facebook Event Facebook events are added to the public calendar of those who register and this has the added benefit of push-notification reminders for them to attend. Spark the interest of potential new registrants by being visible on the public calendar. Create Shareable Content Content is king! Content that is engaging and interesting will be shared by participants of the event, generating extra attention and registration for your webinar. Creating Compelling Content Guide Get Your Style Right It is essential to understand your audience and what will interest them in your webinar and therefore drive webinar registration. For example, with a corporate event, do not pepper your audience with high frequency, over-promising messages. It is far more efficient to have a staggered plan, that is short and to the point. Create a High-Converting Landing Page After succeeding in driving traffic to your website, it is important to drive them to convert to webinar registration with a user-friendly, sales-driven landing page. Refrain from simply embedding a sign-up section in your company’s home page. These can be frustrating and difficult to find. When individuals register for your webinar, make sure that they click through to a thank-you page, and provide the option for them to add the webinar to their calendar. These simple steps can be the difference between people clicking through to commit to attend, and deciding to go elsewhere. The Post-Webinar Phase Increase Total Viewership Your webinar may have finished, but there are still ways for you to lift viewership of your webinar and make sure that you can improve for the future. Post the Archives Posting your webinar in an online forum, and sending the link to all those who registered for the event, is an easy way to increase the total viewership of your event. It is vital that you post this link and send out the e-mail as soon as possible. If people signed up to your webinar but for some reason couldn’t attend live, they are far more likely to watch it if you notify them shortly after the live event while it is still fresh in their memories. Analytics, Analytics, Analytics In order to maximise ROI, you need to be able to accurately measure how many people turned up to your webinar, how many registered but did not attend, and how many dropped out halfway through. Intimate knowledge of these details is ultimately the only way to make sustained improvements to your marketing strategy and increase webinar registrations in the long term. To find out some serious tips on improving your analytics, click here. What is the Best Solution for Boosting Webinar Registration? In the end, maximising registration for webinars requires a personalised strategy that is tailored to the needs of your company, using all the tools outlined above. It is a time-consuming proposition that can be overwhelming for most companies. Luckily, Redback Conferencing offers a tailored solution for businesses of all sizes. A Redback specialist will meet with you to gauge exactly what you require from your webinar and work closely to meet these needs. That includes helping design marketing (both e-mail and social media) as well as providing a debrief with your company that will elicit invaluable information to improve for the future. Click here for a free demonstration. Still curious? To find out more about everything webinars get your copy of this handy guide! Download Until next time, The Redback TeamView Blog
3 Tips to Improve Your Customer Service
Why do I have to beg for a napkin and then, once I finally get one, why is it the size of a piece of confetti? $0.30 for a tiny sachet of Tomato Sauce – are you kidding me? Do all waiters really suffer from Tunnel Vision – can they really not see that I need something? If the store’s closing time is 5 PM, why is it that I have to crawl on my stomach to get under the half-lowered doors at 4:45? When you ring up my order, don’t ask me “Is that it?” – it makes me feel like I haven’t done enough. Try saying “Thank you – is there anything else I can do for you?” – now that makes me feel appreciated and well looked after. [caption id="attachment_1024" align="aligncenter" width="300"] "The bad new is, our customers hate us. The good news is, we have a lot fewer customers than we need to."[/caption] You see, it is the little things that makeup Customer Service and it is a whole bunch of little things all stacked up that makes great Customer Service. We can immediately improve our Customer Service by simply understanding our place in the world. Each and every one of us does not have a job (and it does not matter what that job is) unless we have customers. Just like life, to get what you want, you have to first help others get what they want. Look after your customers first and they will look after you. 3 Tips to Improve Your Level of Customer Service: 1) Impress… Just before you pick up that phone or engage face to face with a customer, remind yourself that your goal is to impress them with this interaction. It starts right now! 2) Find the Solution… Listen & learn what customer wants then quickly figure out how to get it for them. 3) Reverse Roles… Always put yourself in the customer’s shoes and treat them the way you would want to be treated. Changing your attitude about Customer Service can truly make your life so much better. When you talk to someone, think about what it is that they want out of their conversation. Help them get it and immediately, your life becomes so much richer and more satisfying. This holds true at home or in the office. So come on, put away that shovel, Customer Service isn’t dead, it just needs a little TLC! Until next time… Jeff DownsView Blog
A Big Call Out – Become a Business Skills Series Presenter!
Our online audiences demand presenters that inspire, engage and educate. We’re currently on the lookout for fantastic presenters who want to get their word out. If you’re a subject matter expert (or know of anyone that is), then let us know! Redback’s Business Skills Series will be going into its sixth year! As another year comes to an end, we're raring to start planning for our 2018 series. What is this Series All About? This series is dedicated to giving back to our community through education. Every second Tuesday, between 11:00 am – 11:45 am, we give back to our energetic and involved community with a range of educational and inspiring topics via a webcast. We deliver the webcast in our state-of-the-art studios (take a virtual tour) and guide you through the process. Anyone can join, and anyone can present. The entire program is provided free of charge to all participants and presenters. The archived webcast can then be viewed on-demand and shared for an additional 12 months after the live-stream. What Can You Talk About? A whole variety of things! Here’s a snapshot of some the webcasts we held in 2017: The Art of Public Speaking and Presenting Online with Trish Springsteen – Watch Developing your Careers Most Valuable Asset – YOU with Neil Von Heupt – Watch Health and Wellbeing Session: Mastering Mental Chatter with Rose Lauria – Watch The Change Intelligent Leader with Huw Thomas– Watch Pricing – Getting it Right for your Business with Rachel White – Watch Gen Y and X Have Entered the Workforce with Alex Richardson and Belinda Moore – Watch To submit your details and become a presenter for the Business Skills Series 2017... Email us! Until next time, Aiza HakikView Blog
Yes, it happened to me! What’s your webinar Plan B?
I am very familiar with Murphy’s Law; in fact, Murphy and I are great friends – like when I leave my umbrella at work, he’ll make sure that it pours down raining or when I decide to wear that fresh white shirt, he’ll ensure that my coffee spills all over it… like I said, we’re very close! It had been a while since Murphy visited but when he did; he made a grand entrance. Yesterday I was facilitating a webinar with a presenter who I had rehearsed with only a few days before. Everything was perfect – he knew the platform, I was online with 20 minutes to spare and we had close to a 100% attendance rate – what could possibly go wrong? After a few minutes it became clear that he couldn’t log into the platform, it then became clear that he was trying to present via his iPad because his computer had earlier crashed (I know, my thoughts exactly)! Long story short – he was in Melbourne, I was in Sydney and with only 2 minutes to spare he could not present via webinar. Hmmm… well, we did work it out and our online attendees were none the wiser. Take a look below to find out how we sorted it out! 1. The Trustworthy Telephone Many presenters like to present via VoIP – it allows them to speak through their computer microphones and in most cases will ensure that their voices are synced with their webcams. While this is fine, it’s important to always have a reliable teleconference option. In this case, the presenter and I were able to speak through the telephone and with some Redback tech help everyone online was able to listen through their computer speakers. Learning: Always advise your presenters to have a phone handy, preferably not a mobile. 2. The All Important Slide Deck Your presenter’s PPT Presentation is usually uploaded to the webinar platform, but what happens when they can’t access the platform? In this situation we were lucky that the presenter had a copy of his slides so he could still present and know what was coming next. He simply said ‘as we move onto the next slide’ when he needed to and I moved them forward. Learning: Always advise your presenters to have a copy of their slides printed or accessible via any device 3. What about the engagement? Polls, Question and Answer Sessions – the show must go on! Always ensure that your polls are pre populated before your webinar and make sure the format of your event is finalised – when will the polls be launched? When will Q&A commence? We were lucky that the polls were pre-populated however; the presenter could not see the results for each of them. As a facilitator it was my role to read out the questions and the results so that the presenter could relate and respond to the audience. Learning: Always ensure your facilitator understands how the features of the platform work. 4. Support, never underestimate it! I love our support team, and despite what they say, I know they have a soft spot for the marketing team! When things go wrong it’s always good to have a helping hand, even if it’s just to calm you down and reassure you that everything will be ok. Yesterday the Redback Support Team was able to transfer the presenter lines, test the sound and make sure everything was seamless from the audience point of view. Learning: Always ensure you have technical support to rely on, they should be only be a phone call away! So there you have it, the silver lining! Has anything similar ever happened to you? Feel free to share your experiences below! Until next time, SaraView Blog