The Redback Team
17th August 2017
Our Top 3 Tips on Making Money with Lead Generation
Turn your leads into revenue
Only 1 in 10 event organisers feel their lead generation tactics are effective*. So, what’s the missing link?
Webinars and Webcasts for Lead Generation of course! Think of it as selling, without really selling. This engagement medium is perfect to capture as much behavioural data before, during and after your event.
After some time you’ll notice an increase in conversion rates and a much more engaged audience. We believe in it so much we do it ourselves! Here’s our top 3 tips on how to make money with lead generation…
Tip #1 – The Buyers Journey
Always base what you do on the behaviour of your customer. Try to ‘woo’ your audience without having the need to propose on the first date. Keep them engaged and interested by creating a plan like the one in this guide.
Tip #2 – Create Thought Provoking Content
It’s good practice to create inspirational visuals/infographics that will relay your message clearly and concisely –making your content that much easier to comprehend. Keep your customers in mind especially at each sales stage and ensure that your lead generation strategy is streamlined and has your end goal in mind – to sustain, nurture and convert!
Tip #3 – Know the Nurture
Nurturing is designed to influence the buying process of your leads and ultimately help them in deciding to sign up!Sales and Marketing automation platforms (e.g. Marketo and Hubspot) allow you to build engagement campaigns that categorise your database and market to them via an email program in a well thought out, systematic way. These tools can help you communicate to your attendees before, during and after your event.
There you have it! Our top 3 tips on Making Money with Lead Generation. To find out more on other ways to make money from your Digital Events download The Ultimate Guide.
Money, money, money! Are you ready to make some?
Until next time,
The Redback Team
*Source – Hubspot, 30 Greatest Lead Generation Tips