The Redback Team
5th January 2016
How to Make Money With Online Events!
Turn your online event into a source of revenue
Return On Investment – aahhhh… those three golden words!
With so much effort going into the planning, marketing and hosting of your online event it’s only fair that you get back what you put in, right? But what if you could get more? What if you could harness the power of online events to open up entirely new revenue streams and maximise your Return on Investment?
Here are our top proven ideas…
Lead Generation Events – delivered via webinar
Ok, let’s say you’ve just started your own marketing consultancy business and you need to get the word out and in turn, gain customers – why not run a lead generation webinar? Here’s how it works…
Pick a topic that would be of interest to your target market and then create a purely educational presentation around that topic. Host it as webinar and then invite your desired audience through a range of marketing channels.
For people to attend your webinar they must first complete a registration form containing information that you wish to capture. It’s a win win – you’re providing complimentary education while showcasing your services at the same time!
Read more about marketing your webinars!
Think of your next live event or conference and the people that may not be able to attend – wouldn’t it be nice to still cater to those people plus, charge them for it?
Essentially, Hybrid Events use webcasting technology to stream live events over the internet. They give rural and remote delegates unprecedented access and best of all, can be hosted online for as long as you like.
So, you get an extra revenue stream and longevity of content – what’s not to love?
See our experts talk about hybrid events!
Reaching, engaging and communicating with your members, it’s becoming increasingly difficult and not to mention, expensive! Offering your members the ability to learn and gain Professional Development Points Online is now second nature to many associations.
If you offer paid development, why not charge for webinar access and if you offer complimentary development, why not start charging non-members?
You can even go one step further and consider bundled options that tie into your live events… the possibilities are endless!
Read a case study on webinars for professional development!
There you have it… money, moolah, pesos all around! If you’ve got any success stories when it comes to making money with online events then let us know by commenting below! Or, if you’re looking for new ways to make money, feel free to contact us for a complimentary online demonstration.
Until next time,