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  • Vesna Ilic

    4th November 2016

The Lowdown on Webinar Registration Pages

Keep it simple, stupid.

Working in the digital event space, I can truly say that I’ve seen it all. From registration processes that seem to take longer than the event itself to webinar overviews with more spelling errors than my seven-year-old cousins homework. Long story short, when it comes to registration pages it’s easy to get it very wrong.

Here are my top 3 tips for creating webinar registration pages that convert!

Apply the K.I.S.S. Principle

When in doubt KISS…yes that’s right – keep it simple, stupid. Your registration page should only feature three things – the event details (title/date/time/presenter name and cost) an event overview featuring the presenter bio and the registration box.

The overview should be a 2-3 sentence summary of what the event is about (try including questions and interesting statistics) as well as listing 3-4 main talking points. The presenter bio shouldn’t be longer than 100 words and you should include the presenter’s headshot to help put a face to the name.

Here are some good examples:

Registration page blog

Tip:  If possible, have someone proof your content – your registration page is the face of your event and organisation so you can’t afford to have any silly errors!

Make it easy for people to register

Only capture the bare minimum requirements as any additional data can be collected during the event using engagement tools. Limit your registration fields to a maximum of five (If you can get away with less, then do it) and capture only what you need. As a default, consider:

– First Name
– Last Name
– Email Address
– Organisation
– What are you hoping to gain/learn (see next tip)

Once your participants have registered, they should be taken to a thank you page or a relevant website e.g. your company website, upcoming events page or other relevant content.

What are you hoping to gain?

I absolutely love it when I find this little gem in the registration box! The ‘what are you hoping to gain’ field in the registration box tells me two things:

1. The event organiser cares about making tailored content that speaks to audience interest.

2. The event will be engaging and the audience will be encouraged to take part in the discussion.

Setting this up is easy and the impact on your event will be huge. Once you have this information, send it to your presenter and all of a sudden they have a clear idea of what your audience is expecting.

For more tips on setting up an event, download a copy of our ‘No More Excuses – Kick Starting your Webinar Program’ whitepaper.

Until next time,
Vesna

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