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  • The Redback Team
  • The Redback Team

    24th February 2017

Lead Generation Webinars – FREE Guide

A must read for all companies interested in webinars

In a world where 67% of business buyers go through the buying process by consuming content online, it’s no surprise that even the savviest marketers are re-thinking their selling strategy and investing more resources into online marketing.

Lead Generation Webinars are a great way to produce high quality leads through a diverse and dynamic marketing mix while allowing you to engage your audience in an online, live environment and then nurture them through the sales cycle. Here are a few benefits:

  • Build an online community – Webinars allow you to actively engage with your online community through dynamic content and show that you are willing to invest your resources into providing value to your members for free. By sticking to a regular webinar schedule, you will see your online community steadily grow which will build your brand credibility and allow you greater brand exposure
  • Become a Thought Leader – We are living in an age of information where anything you want to know is only a mouse click away. Lead Generation Webinars help you to stand out from the crowd and position you as a thought leader in your field
  • Educate and Inspire your audience – Tap into your audience demographics and host webinars based on audience interests outside of your usual business strategy. For example, if your audience is comprised of highly sporty members, host a webinar on good stretching techniques. This will help to create a stronger relationship with your members and expose your brand to a whole new audience

For a full guide on how to create, run and evaluate webinars as well as an in-depth look at how webinars can enhance your marketing mix, download your free copy of the Lead Generation Webinars Guide.

For more information on how Redback Conferencing can help you make distance obsolete, please visit www.redbackconferencing.com.au

Until next time,
The Redback Conferencing Team

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