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  • The Redback Team
  • The Redback Team

    23rd February 2016

Creating Sticky Webinar Topics

How to cut through

I don’t know about you but there’s a lot of deleting going on in my inbox. I’m constantly bombarded with ‘buy this’, ‘register now’ and ‘this will change your life’ – the truth is, if I don’t see any value in something then it’s not going to get my attention, let alone a response.

When it comes to webinars I would rate gaining registrations as VERY HIGH on the importance scale. For most of us, sending invitation emails is the perfect way to market an online event – a summary of the topic, key learning points, a brief bio and a click to register = done!

But how often do we think about our webinar topic? It will ultimately create your email subject line and needs to be catchy, short and snappy in order to cut through the inbox.
Here are some tips for creating webinar topics that stick and get registrations.

Ask the question

We all love to ponder now and then. Using the words how, why and when resonate with people and will get them thinking about their own learning objectives. Consider the following:

Topic a: Creating employee training programs that work
Topic c: How effective are your employee training programs?

Use numbers

Be upfront and let people know what they’re going to walk away with. People love numbers and lists – they spark curiosity and will definitely increase click throughs.

Topic a: Creating employee training programs that work
Topic b: 7 Ways to increase employee engagement

Be negative

I know, I know, positivity is preferred – but trust me, this actually works! Reversing your topics will grab the attention of your audience – consider the following:

Topic a: Creating employee training programs that work
Topic b: How to not create employee training programs

As well as trying out the tips above always remember to test your webinar topics and subject lines – every audience is different!

If you’ve got any other tips on creating subject lines that work, feel free to share!
Until next time,
Caroline

caroline

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