The Redback Team
5th January 2016
3 ★★★ Ways to Engage Your Webinar Attendees While They Wait
Make sure they're paying attention
I consider myself a punctual person, so when it comes to attending webinars it should come as no surprise that I log in at least 10 minutes before the start time.
Why? It’s simple, I can login into a webinar and continue to work on other things while I wait and guess what? Many of your webinar attendees are doing the same thing!
So, how can you capture the attention of those early birds and make the most of that additional 10 – 30 minutes? Here are our 3 ★★★ tips…
1. Your Opening Slide
A cleverly designed, well thought out opening slide gets me excited. Too often people forget about this slide and focus all their attention on the rest of their PowerPoint. Here are some things to consider including:
- Images/Name of your presenters – put a face to the name
- Telephone Dial In Instructions – make sure everyone is prepared
- A question or statement relevant to your topic to get them thinking. For example: Did you know that the top 10 jobs in 2010 did not exist in 2004?
- A call to action or special offer. For example: “Congratulations, you’re one of the first 10 people to join! Enter your email address in the chat box and get $50 off our next webinar!”
2. Your Chat Box
Most people use the chat box to increase interactivity during their webinar; but what about starting a conversation right from the beginning? Consider asking your online audience a question as soon as they enter, here are some examples:
- Who is joining our webinar series for the first time?
- How familiar are you with [insert topic]?
- What is your experience with [insert topic]
3. Your Polling Tool
It’s crucial that online presenters get to know their audience. Why are they there, what are they hoping to gain and how familiar are they with your topic?
The polling feature is an excellent way to survey attendees while they wait. It allows you to capture short, snappy chunks of information via multiple choice questions which are then shared with everyone online. Give it a go, people love it!
Do you have any other engagement tips? If so, let us know!
Until next time,